YellowPepper Gears Up For The Official Launch Of Yepex - Latin America's "Smart Wallet"
Company Partners with Mexico's Largest Electronic Payment Processor to Introduce its Newest Mobile Payment Solution
MIAMI, Dec. 8, 2014 /PRNewswire/ -- YellowPepper, Latin America's leading Mobile Payment and Banking solutions provider, announced today the latest developments in rolling out its cutting-edge mobile payments solution, Yepex: the Smart Wallet, in Latin America. YellowPepper will expand its existing reach through a number of new partnerships in Latin America's top markets including Mexico and Colombia.
Yepex offers customers the safest and most convenient way to pay. Leveraging the capabilities of the mobile device, the Yepex platform transforms the smartphone into the Smart Wallet. The new service offers customers a series of benefits that enhance the customer's purchasing experience including:
- Making online payments safer, faster and easier
- Minimizing wait times and long lines with pre-order and express checkout functionalities
- Easily integrating with loyalty and rewards programs
- Giving users exclusive access to sought-after promotions
"With the growing adoption of mobile banking solutions combined with the ever-increasing number of smartphone users in the region, the Latin American market is ripe for innovation including mobile payments," said Serge Elkiner co-founder and CEO of YellowPepper. "Our mission is to revolutionize the payments experience for consumers in Latin America, and we're thrilled to be working alongside our partners to bring Yepex to the masses."
YellowPepper's recent collaborations to launch Yepex begin in Mexico where they have partnered with Eglobal, the country's largest electronic payment processor.
"We are pleased to be partnering with YellowPepper to bring our customers the latest in payment innovation and doing so through a platform that is secure and easy to integrate, making the shift to mobile payments seamless while providing best-in-class service to customers," said Javier Villazon, CEO of Eglobal.
In Colombia, YellowPepper has an ongoing partnership with CredibanCo, one of the largest payment networks in Colombia, and, together, will be launching Yepex in the country by December 8th.
"YellowPepper has consistently delivered mobile financial solutions based on secure, advanced technology and Yepex is a testament to our joint commitment to offering Colombians the safest banking and payment solutions out there," added Gustavo Leano, President of CredibanCo.
Yepex differentiates itself from similar services through tokenization. By using a token system, it does not require merchants or customers to have portals with NFC technology on their smartphone devices to adopt mobile payments. Customers can still reap the benefits and safety of mobile payments through the use of this service.
Poised to revolutionize payments in Latin America, YellowPepper currently enables over five million customers to execute over 30 million transactions per month, and these numbers continue to rise.
About Yellow Pepper
YellowPepper, Latin America's Mobile payment pioneer, is an emerging growth Company with the heart of a Start-Up. The Company is focused on transforming commerce in Latin America with Yepex, a mobile payment platform that provides financial institutions, corporations and merchants a means to revolutionize the purchasing experience. The Miami based company also offers customized solutions to top financial groups and corporations in the region that currently enable over 5 million monthly active users to execute over 30 million transactions. For more information, please visit www.yellowpepper.com.
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SOURCE YellowPepper
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