Yext Adds Salesforce Veteran Marc Ferrentino as EVP of Strategy
Feb 04, 2016, 10:00 ET
NEW YORK, Feb. 4, 2016 /PRNewswire/ -- Yext today announced that it has added Marc Ferrentino, former Salesforce Chief Technical Architect, as its Executive Vice President of Strategy. Ferrentino is the third Salesforce veteran to join Yext's executive team in the past 18 months, following the hire of Steve Cakebread as CFO in late 2014 and Jeff Rohrs as CMO in 2015. Ferrentino will be responsible for global strategy related to Yext's product development and ecosystem partnerships.
Ferrentino brings extensive technical strategy experience to Yext, holding senior executive positions in R&D, Product Development, Marketing, Sales, and Enterprise Strategy for high growth technology companies throughout his career. Prior to joining Yext, Ferrentino served as the Chief Technical Officer of SaaS at BMC Software, and was the Founder and CEO of Nomi Technologies, which was acquired in 2014. Marc has been very active in the New York tech startup scene for almost 20 years and currently advises several startups.
"Marc is a true technology visionary who brings incredible insight and strategy experience from Salesforce and other industry-leading software companies," said Howard Lerman, Yext Co-Founder and CEO. "There is no one better suited to lead our strategic development at this critical point in Yext's growth trajectory, and we couldn't be happier to have him on board."
"The most exciting tech companies are the ones with visionary leaders, innovative technology, passionate employees, and an ambitious growth mindset, and Yext has all of those qualities in spades," said Ferrentino. "Yext is revolutionizing the way businesses leverage technology to reach local, mobile consumers, and I am thrilled to have the opportunity to join this incredible team and help discover the massive market potential here."
Marc holds a B.S. in Electrical Engineering from the University of Michigan and has participated in the M.A. of Statistics program at Columbia University.
The award-winning Yext Location Management Platform enables companies of all sizes to manage location data across their websites, mobile apps, internal systems, and the industry's largest ecosystem of maps, apps, social networks, directories, and search engines including Apple, Facebook, Bing, and Yahoo. Our products—PowerListings®, Pages, and Xone™—enable the world's 50 million businesses to drive face-to-face and digital interactions that boost brand awareness, drive foot traffic, and increase sales.
Based in the heart of New York City with a growing team of over 500 employees worldwide, Yext has been recognized as one of America's fastest growing companies by the Inc. 500 (#212 in 2015), one of Forbes Most Promising Companies (2014 & 2015) and one of Fortune's Best Places to Work (2014 & 2015). Learn more about how Yext helps people go places at www.yext.com.
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