NEW YORK, Sept. 14, 2015 /PRNewswire/ -- Yext will host a webinar entitled "The Power of Location: Everything You Need to Know About Digital Location Management," featuring a guest speaker from Forrester Research, to give marketers a deeper look at what goes into Digital Location Management (DLM) and how they can leverage it successfully to reach new customers and drive more business. The webinar, which will take place on Thursday, September 17th at 2:30pm EDT, will feature guest speaker Collin Colburn, B2C Marketing Researcher at Forrester, and Jeff Rohrs, CMO at Yext.
Digital Location Management (DLM) ensures that a business' digital presence - where a customer gets information about the company's locations online - is accurate, consistent and provides relevant information to customers wherever they are searching for it. In today's fragmented local search ecosystem with information scattered across an ever-increasing number of search engines, directories, apps and social networks, businesses are struggling to find a scalable and effective way to maintain the quality and discoverability of their listings.
Yext recently commissioned Forrester Consulting to study the efforts of companies with local brick-and-mortar presence as they attempted to create, update, and maintain accurate and consistent information about local business operations.
Join Forrester's Collin Colburn and Yext CMO Jeff Rohrs as they discuss the results of the study and break down what marketers need to know, including:
- Where Digital Location Management Fits Within Digital Marketing
- The Value of Digital Location Management
- Use Cases from Leaders in Digital Location Management
- Forrester's Key Recommendations and Best Practices
In today's complicated local search ecosystem, businesses can't afford to not be informed about Digital Location Management. Make sure to register for the webinar today!
Yext is the global Digital Location Management (DLM) leader, helping over 500,000 business locations reach mobile consumers across a network of 100+ app, map, directory, search engine, and social media partners including Apple, Bing, Facebook, Foursquare, Yahoo, and Yelp. Yext's mission is to enable the world's 50 million businesses to harness the power of location and drive face-to-face and digital interactions that boost customer engagement, build audiences, and increase sales.
Based in the heart of New York City with a growing team of over 400 employees worldwide, Yext has been recognized as one of America's fastest growing companies by the Inc. 500 (#212 in 2015), one of Forbes Most Promising Companies (2014 & 2015) and one of Fortune's Best Places to Work (2014).