YiHouse Launches Official Website, Bringing a Thicker, Softer Feel to Washable Rugs

Combining an approximately twice as thick as the comparison sample with a fully machine-washable, one-piece design, the YiHouse Doublethick washable rug addresses a common disappointment with some washable rugs: they can feel more like thin mats than comfortable, substantial rugs.

SHERIDAN, Wyo., Oct. 16, 2026 /PRNewswire/ -- YiHouse today announced the launch of its official website, YiHouse.com, giving U.S. consumers a new way to discover and purchase its next-generation Doublethick washable rug collection. Already available on Amazon, the collection combines a substantial, soft feel with the convenience of washing the entire rug in a household washing machine. It is designed for consumers who want easier care without giving up the comfort and visual substance they expect from a rug.

Washable rugs have made everyday cleanup easier, but some consumers have encountered a frustrating tradeoff: the rug may be easy to wash yet feel too thin and flat underfoot. While reviewing publicly available consumer feedback, YiHouse repeatedly found complaints about thin construction, limited cushioning, and a lack of softness, with reviews describing competing products as "thin like a bed sheet" or "like putting a sheet on your floor." YiHouse believes consumers should not have to choose between comfort, style, and easy care.

To address this gap, YiHouse developed a new generation of washable rugs with a softer, more comfortable feel underfoot. "We designed YiHouse rugs for barefoot mornings, playtime with kids, and quiet afternoons with a pet," said Jasper, CEO of YiHouse. "Our goal was to eliminate the compromise between plush comfort and easy care, creating a rug that feels substantial yet remains effortlessly washable."

The YiHouse Doublethick washable rug employs an advanced multilayer construction technique utilizing high-density fiber materials. This engineering approach creates a fuller, softer hand-feel while maintaining structural integrity during machine washing. The one-piece design eliminates delamination risks common in layered rugs, ensuring that plush comfort and durability coexist in a single, maintenance-friendly unit. Key specifications include:

• Thickness: Approximately 0.46 inches (compared to ~0.22 inches for standard washable rugs)

• Construction: Multi-layer design with high-density fibers and specialized finishing

• Washability: Fully machine-washable one-piece unit, no delamination risk

• Comfort: Substantial, soft feel suitable for barefoot use, sitting, and play

• Durability: Engineered to maintain plushness and structural integrity through repeated washing.

For YiHouse, thickness matters because of how people actually live on a rug: whether it feels comfortable under bare feet during morning routines, provides softness for children playing or adults sitting on the floor, and delivers the substantial feel that meets expectations for a quality rug. It is the first barefoot step in the morning, children playing on the floor, or a quiet afternoon spent reading beside a curled-up pet. YiHouse wants its rugs to become places where people feel comfortable slowing down and staying awhile—while remaining easy to wash, so that comfort never has to feel high-maintenance.

Since the product's introduction, Amazon customers have shared their own experiences with its softness and everyday comfort:

• "Pretty design, soft on our feet and my kids love it."― Amazon customer review of the YiHouse Doublethick washable rug

• "The rug is comfortable under my feet and it is very soft too."― Excerpt from an Amazon customer review of the YiHouse Doublethick washable rug

YiHouse brings together comfort, style and easy care in every rug. The brand's commitment is captured in the simple reaction it hopes to inspire: "YiHouse, soooo soft." This line reflects the brand's dedication to creating products that enhance everyday living without compromising on quality or convenience.

The YiHouse Doublethick washable rug collection is available through YiHouse.com and the YiHouse Amazon Store. Available designs, sizes, prices, and care instructions can be found through each sales channel.

About YiHouse

YiHouse is a home brand focused on developing a new generation of softer, more comfortable washable rugs. Its products are designed to bring together underfoot comfort, considered style and easy everyday care―so consumers do not have to struggle between comfort, style and washability. To learn more, visit www.YiHouse.com.

Media Contact

Journalists and editors interested in testing a YiHouse Doublethick washable rug, or requesting product information, high-resolution images, or interview materials, may contact:

Gloria
PR & Partnerships, YiHouse
Email: [email protected]

SOURCE YiHouse