NEW YORK, May 13, 2014 /PRNewswire/ -- Yodle, a leader in local online marketing, today announced the general availability of Marketing Essentials, a comprehensive and fully integrated local marketing automation product. Marketing Essentials saves considerable time for local business owners who no longer have to use multiple, disparate solutions to satisfy their online marketing needs. Already being delivered to Yodle customers, Marketing Essentials includes three modules – presence, conversion optimization, and communication automation – providing an affordable, comprehensive marketing solution to help local business owners get and keep customers in one easy-to-use platform.
"The breadth, depth and tightly integrated nature of our suite of applications means that we are effectively a local business' marketing department-in-a-box," said Court Cunningham, CEO at Yodle. "Local business owners only need to spend a minimal amount of time on marketing because of the automated features in Marketing Essentials."
Marketing Essentials specifically includes a comprehensive desktop, mobile and social web presence, the ability to collect and manage reviews and photos, social media management, and listings syndication across multiple online channels. Yodle's "live" customer service team supports local business owners that use these offerings.
Yodle also recently added two additional customer communication features to its platform and these are now included in Marketing Essentials – offer management and email marketing. Yodle's scale, industry knowledge, and access to large volumes of performance data enables the company to give specific suggestions to drive better results for both offer management and email marketing approaches compared to more traditional providers who typically create extra work for local businesses.
With more than half of U.S. adult Internet users redeeming a digital coupon (source: eMarketer), local businesses can attract new and repeat business from special offers and promotions. Yodle's offer management tool simplifies the process by creating one offer for distribution across multiple channels. Business owners can track and manage offer performance through Marketing Essentials. Yodle's new email marketing feature also makes it quick and easy for local businesses to communicate with both prospects and existing customers in a customized way with professional and brand consistent emails, further helping them to retain and acquire valuable customers.
Yodle also continues to offer paid search advertising – through its industry leading Yodle Ads product – as a complement to Marketing Essentials. For more information, visit yodle.com.
Yodle empowers local businesses to find and keep their customers simply and profitably. Yodle offers all the online marketing essentials that local businesses need through one easy-to-use, affordable and automated platform, supported by a live customer service team. Today, Yodle simplifies success for 40,000+ local businesses with a comprehensive desktop and mobile web presence, social media automation, reviews and offers management, email marketing, Search Engine Optimization (SEO), listings distribution to 50+ directories, photos syndication, plus proprietary and optimized paid search technology – transparently reporting results in a performance dashboard. Also offered by Yodle is Lighthouse 360™, a business practice automation product, which automates many of our customers' daily consumer interactions or office routines such as appointment reminders, leading to improved operational efficiency and business results. Additionally, Yodle delivers Centermark™, a distributed marketing automation platform that helps networked businesses unify, scale, and optimize their local and national marketing strategies. Yodle currently has 200+ networked business clients including Merry Maids, Miracle-Ear, and Two Men and A Truck.
Yodle is ranked #9 on the 2014 Forbes list of America's most promising companies and has won multiple awards for its business growth, job creation, technology innovation, and workplace and culture. For more information, visit www.yodle.com, www.lh360.com, www.yodlebrandnetworks.com or www.yodlecareers.com.
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