Yoé Skincare, Known for Outperforming Beyond the Surface, Launches at Bloomingdale's

MIAMI, Sept. 18, 2025 /PRNewswire/ - Yoé, the biotech-powered skincare brand recognized for its science-first innovation and ultra-clean formulations, is now available at Bloomingdale's, both online and in select stores nationwide. This launch brings Yoé's award-winning formulas to one of the most iconic retail destinations in the world.

Founded by Hazel Guo, Yoé was born from a personal journey with autoimmune-related skin sensitivity. When existing products failed to deliver results without irritation, Guo set out to create formulas rooted in biotechnology, skincare that delivers visible transformation by working beyond the surface.

Yoé's hero products, the Ympossible Cream and Ympossible Cream Light, have already set a new standard in performance. In less than a year, both products earned three prestigious awards: the Oprah Daily Beauty O-ward, the Cosmopolitan Holy Grail Award, and the Women's Health Beauty Award. Dermatologist-approved and clinically tested, the creams are formulated to hydrate deeply, repair, strengthen the skin barrier, and address signs of aging, even for sensitive skin.

Hundreds of celebrity makeup artists and estheticians now rely on the Ympossible Creams as their secret weapon to prep skin for red carpets and high-profile events, trusted by some of the world's biggest names in beauty and entertainment.

At the heart of Yoé is a belief in science-first skincare, where biotech-powered innovation delivers results that outperform beyond the surface. Every formula is guided by targeted delivery, with encapsulated actives engineered to penetrate deeper for longer-lasting impact. A smarter routine defines the brand's philosophy, with multi-benefit formulations that streamline daily rituals while addressing multiple concerns at once. One formula, every benefit, for total transformation. With clean without compromise, each product is crafted to exceed the most rigorous standards. Every formula is EWG Verified™, vegan, Leaping Bunny Certified, and fragrance-free, ensuring efficacy and integrity go hand in hand.

Yoé's proprietary SynerGenius® Complex further sets the brand apart, a biotech innovation designed to maximize the synergy of potent actives for visible results across hydration, repair, and rejuvenation.

"With Yoé, we set out to create skincare that outperforms beyond the surface, combining biotech innovation with results-driven simplicity," says Hazel Guo, Founder of Yoé. "Our partnership with Bloomingdale's marks an important step in sharing that vision with a wider audience of discerning clients and experts."

With a deep commitment to sustainability, all Yoé packaging is refillable, and every component is eco-friendly. The brand is also a proud member of 1% for the Planet, reinforcing its mission to give back and create lasting impact beyond skincare.

About Yoé

Yoé (pronounced yo-ee) is a science-first skincare brand founded by Hazel Guo, built on biotech-powered innovation and ultra-clean formulations. Developed with industry experts, including a leading Italian Chief Scientist and pharmacist, Yoé harnesses its proprietary SynerGenius™ Complex with advanced encapsulation delivery to create multi award-winning formulas. Every product is EWG Verified™, Leaping Bunny Certified, vegan, and fragrance-free, delivering results beyond the surface with integrity.

SOURCE Yoé & Co