YOU On Demand Announces Appointment of Weicheng Liu as CEO; Shane McMahon Remains Chairman

NEW YORK, July 12, 2013 /PRNewswire/ -- YOU On Demand Holdings, Inc. (NASDAQ: YOD) ("YOU On Demand" or the "Company"), the first national Video On Demand (VOD) platform in China, is pleased to announce that Mr. Weicheng Liu, in conjunction with the recently announced closing of the strategic investment from Chinese mobile video service provider C Media ("C Media"), was appointed as the Company's Chief Executive Officer.  Mr. Shane McMahon, who voluntarily stepped down as CEO of the Company, will continue to serve as YOD's principal executive officer of and Chairman of the Board.

Commenting on the announcement, Mr. McMahon said, "Weicheng has been instrumental in YOU On Demand's initial success and has done a wonderful job as the Company's China-based CEO. As our operations and footprint continue to expand throughout China, it is essential that the role of the CEO be located within the PRC for both strategic and operational reasons.  Weicheng is both a remarkable person and leader and I look forward to continuing to build the YOU On Demand brand with him. With Weicheng's new role, along with C Media's strategic investment in the company and their expertise in the market, I am very excited about the future for YOU On Demand."

Mr. Liu stated, "I am very excited and appreciative to have been named as CEO of YOU On Demand. Along with many others in the Company, Shane and I have worked very hard over the past three years in creating YOU On Demand and I am very optimistic about our future success.  We have tremendous potential to continue our creation of a unique, multi-tiered distribution platform that will deliver a wide array of entertainment content. The Chinese media market is changing quickly and we are focused on continuing to adapt in order to best serve its consumers."

About YOU On Demand Holdings, Inc. (www.yod.com)

YOU On Demand (NASDAQ: YOD) is the first national Video On Demand platform in China. The Company offers premium content, including leading Hollywood and China-produced movie titles, to customers across China through its Transactional Video On Demand (TVOD), Subscription Video On Demand (SVOD) and Near Video On Demand (NVOD) services. YOU On Demand has secured alliances with leading global media operators and content developers. The Company has a comprehensive end-to-end secure delivery system, governmental partnerships and approvals and offers additional value-added services. YOU On Demand has strategic partnerships with the largest media entities in China, a highly experienced management team with international background and expertise in Cable, Television, Film, Digital Media, Internet and Telecom. YOU On Demand is headquartered in New York, NY with its China headquarters in Beijing.

About C Media Limited (www.cmmobi.com)

Founded in 2004, C Media is a mobile internet company offering a variety of mobile video solutions and related value-added services through the networks of the PRC telecommunications operators including China Mobile, China Unicom and China Telecom. The company produces online community applications for video, music, movie and targeted marketing, and is dedicated to building an open mobile internet video platform. In 2007, it established a joint venture with China National Radio (CNR) offering mobile video services. In the last few years, the company has developed into a market leader with rich media contents and established distribution channels.  In 2012 and 2011, the company ranked 3rd and 23rd in the winner lists of Deloitte Technology Fast50TM China, respectively; it was also ranked 6th and 133rd in the winner lists of Deloitte Technology Fast500TM Asia Pacific in the past two years.

C Media is headquartered in Beijing with more than 400 employees. It has wholly owned subsidiaries and branches in Shanghai, Tianjin, Wuhan, Chengdu, Xi'An, Harbin, Jinan, and Shenzhen. The company has received certifications for High and New Technology Enterprises, Software Enterprises, and ISO9001. It also holds the licenses and permits of Audio/Video Programs Dissemination via Information Networks, Value-added Service Business, Radio and Television Program Production, Internet Culture Operation, together with more than 40 software copyrights and patents.

Safe Harbor Statement

This press release contains certain statements that may include "forward looking statements." All statements other than statements of historical fact included herein are "forward-looking statements." These forward looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website (http://www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

SOURCE YOU On Demand Holdings, Inc.