NEW YORK, November 29, 2016 /PRNewswire/ --
Mobile Marketer, the world's leading mobile marketing, media and commerce publication, is pleased to announce the release of the Mobile Women to Watch 2017 list honoring 25 smart executives who are set to make a difference next year in mobile advertising, marketing and media.
YouAppi CMO Jennifer Shambroom was named to the prestigious list of Mobile Women to Watch 2017.
The eighth annual list, this roster of Mobile Women to Watch highlights honorees from brands, retailers, agencies, publishers, platforms and market researchers. The 25 women were selected from a multitude of reader submissions as well as Mobile Marketer newsroom nominations.
"A key characteristic of a Mobile Women to Watch honoree is her willingness to push the envelope," said Mickey Alam Khan, editor in chief of Mobile Marketer, New York.
"Jennifer Shambroom is on course to reshape the discussion on mobile within her organization, understanding the amplifying powers of a medium that has upended business as you know it," he said. "She joins a highly talented roster of Mobile Women to Watch honorees who are set to make a difference in 2017 in a mobile-driven world."
"We at YouAppi are not surprised that Jennifer was selected for Mobile Women to Watch," said Moshe Vaknin, CEO & co-founder, YouAppi. "Jennifer's mobile marketing skills, ability and hard work have enabled YouAppi to grow to a team of 100 powering over 15,000 mobile user acquisition campaigns for the world's leading brands and applications in more than 200 countries via 100 billion monthly impressions served to a base of 1.5 billion profiled mobile users."
All honorees will be offered complimentary access to Mobile Marketer's Mobile FirstLook: Strategy 2017 conference on Wednesday, Jan. 18 at the Time Warner Center across from Central Park in New York. The agenda is available at http://www.mobilefirstlook.com.
The Mobile Women to Watch 2017 list will be released at 4 a.m. ET on Tuesday, Nov. 29, 2016 on http://mobilemarketer.com/cms/lib/30975.pdf
YouAppi is a fully managed growth marketing platform for premium mobile brands. It provides one single point to streamline their mobile media buying. YouAppi's OneRun platform combines the power of machine learning with YouAppi's proprietary predictive algorithms, and cohort technology, to analyze the mobile content consumption patterns of over 1.5 billion users, converting data into profitable users. For more information, visit http://www.youappi.com.