DULUTH, Minn., Aug. 29, 2017 /PRNewswire/ -- Lake It, Inc., a Minnesota-based retailer of apparel and home décor, unveiled its new engagement strategy through its official retail channel, lakeit.com. The reimagined customer experience is the first wave of an ongoing sales and marketing initiative from the company's digital agency of record, Social Link.
"This website is the focus of an entirely new customer acquisition strategy for Lake It," said Social Link's Founder and CEO, Brady O'Rourke. "They've entrusted us with all aspects of the customer experience—visual identity, brand storytelling, social strategy, dashboard reporting, pay-per-click advertising, and even product development."
The core strategy is designed to elevate Lake It from a regional retailer to an omnichannel lifestyle brand nationally, inviting a wide consumer base to participate in celebrating lake culture through fashion, home décor, gifts, artwork, and more. The long-term objective, O'Rourke added, is to drive sales by building followers and qualified leads, creating sophisticated profiles of consumer tastes, demographics, and behavior.
"We've come to think of Social Link as our on-demand virtual marketing department," said Justin Steinbach, Lake It's CEO and President. "They were quick to recognize our commitment to growth as an online retailer and developed a smart, targeted approach to get us there. Like us, they understand that the future belongs to digitally networked organizations that can scale and adapt much faster than traditional retailers."
Founded in 2008, Social Link is an emerging leader among the new breed of virtual marketing agencies. From its headquarters in Nashville, it draws on a wide range of talent from across the U.S. and beyond. Social Link's specialized services include strategic brand development, content strategy, search engine optimization, web design and development, and social marketing.
Lake It, Inc. was founded by Justin and Sarah Steinbach as an online retailer of home décor products. This year, thanks to new strategic partnerships with Sota Clothing and other prestige brands, Lake It is expanding into fashion and outdoor apparel. Most recently the company announced its first physical retail location, designed to enhance its online-centered retail experience.
Contact: Brady O'Rourke
SOURCE Social Link