Youngevity/Javalution Merger Closing and Second Quarter Earnings to be Released Via 4:15 PM Shareholder Call on July 11

MIAMI, June 30, 2011 /PRNewswire/ -- Javalution Coffee Company (PINKSHEETS: JCOF) announced today that the official closing of the recently announced merger between Javalution and Youngevity Essential Life Sciences is set for an effective date of July 11, 2011.

Javalution President, Scott Pumper also announced that Javalution and Youngevity will disclose their Second Quarter financial results on the same day.  A conference call outlining the terms and conditions of the merger and discussing the quarterly results will take place at 4:15 p.m. Eastern Time on July 11, 2011.

"Since announcing the definitive agreement less than two weeks ago, we've been moving at top speed to finalize all the arrangements as it relates to the merger," said Pumper.  "In fact, during these past two weeks since the merger announcement, Youngevity has announced the acquisition of two new companies, R-Garden and Bellamora.  The additional due diligence required to incorporate these acquisitions prior to the closing of the merger has been well worth our effort."  Pumper continued, "Our growth strategy is actually moving even faster than anticipated." 

"We look forward to this merger solidifying an exciting future together as a combined company," stated Youngevity's President and CEO Steve Wallach.  "In just a two-week period we have announced a merger, two acquisitions, and Javalution has announced a contract that will further expand their cruise line and hospitality business unit.  That's a pretty impressive beginning as we execute our joint strategy of being innovators within the consumer cloud of commerce under our direct sales business while expanding the revenue contribution within our proprietary roasting operations."

Dave Briskie, Javalution's CEO, stated, "We've been very pleased with the chemistry and cooperation between the Javalution and Youngevity senior management teams as we work together to close this merger," said Briskie.  "With two acquisition announcements in the past few days and the Fourth of July holiday upon us, everyone has had their hands full.  Rather than rush the closing, we think it makes good sense to get through the holiday, carefully finalize all aspects of our integration strategy, close the merger, and jointly announce all of this along with our quarterly earnings on July 11th." 

To listen to Javalution Coffee Company's Shareholder Update on Monday, 7/11/2011 at 4:15PM EDT, all participants must register for the call online at www.jcofcall.com. Once you register for the call you will be provided a dial in number and password so you may gain access to the call.

About Youngevity®

Youngevity® Essential Life Sciences is a nutritional company dedicated to improving lifestyles by promoting vibrant health and flourishing economics. It is the company's mission to deliver the finest array of technologically advanced essential and beneficial product available. Originally founded in 1997 by Dr. Joel Wallach, BS, DVM, ND and Dr. Ma Lan, MD as AL Global, Inc, the company adopted the name Youngevity® in 2006. Youngevity is the only network marketing company to have an authorized FDA Health Claim. Dr. Wallach's research has resulted in the publication of more than 70 peer reviewed and referenced journal articles in the field of nutrition and pharmaceutical research, and he has made major contributions to numerous multi-authored text and reference books on these subjects. The company, headquartered in San Diego, operates out of a 65,000 square feet class A facility with over 60 fulltime employees.  More information regarding the company can be found at www.Youngevity.com.

About Javalution Coffee Company

Javalution Coffee Company is a fully vertical coffee roasting and distribution company, owner of the direct marketing brand JavaFit and the retail brand Cafe La Rica, as well as the category creator of functional gourmet coffee.  The company's wholly owned subsidiary is CLR Roasters. For more information please visit the company's website at www.javalution.com.

"Safe Harbor" Statement

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements relating to our business plan and growth strategy through acquisition.

The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in our forward-looking statements include, among others, the ability to implement our business plan and growth strategy through acquisition, including the acquisition we expect to close by the end of June 2011. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

SOURCE Javalution Coffee Company