Your Favorite Duo, Now All Grown Up: Skrewball Introduces New Peanut Butter & Strawberry Jelly Flavored Whiskey

 The Original Peanut Butter Whiskey Brings the Iconic PB&J Pairing From the Sandwich to the Can

NEW YORK, NY, Sept. 8, 2026 /PRNewswire/ -- Skrewball Whiskey, the original peanut butter whiskey, today announced the launch of Skrewball Peanut Butter & Strawberry Jelly Flavored Whiskey, the brand's first move into flavor innovation since pioneering the peanut butter whiskey category in 2018. Available in the U.S. beginning this September, the release pairs Skrewball's signature peanut butter whiskey with strawberry jelly flavors for a natural evolution on one of the world's favorite sandwiches – this time, no need to cut the crust off.

Inspired by the iconic sandwich pairing loved by generations, Skrewball Peanut Butter & Strawberry Jelly Flavored Whiskey gives the PB&J a grown-up upgrade. The brand's signature smooth, sweet and savory peanut butter whiskey meets the nostalgic flavor of strawberry jelly, creating an unexpectedly delicious combination that proves some classics are even better with a little Skrewball twist.

Available in convenient 100ml cans and 50 ml bottles, Skrewball Peanut Butter & Strawberry Jelly Flavored Whiskey delivers big flavor in a tiny can. Pocket-sized and party-ready, it delivers the same taste fans know and love in a format built for tailgates, concerts, camping trips and wherever the unexpected happens.

"Drinkers want big flavor, and we wanted to deliver it in a tiny can," said Steve and Brittany Yeng, co-founders of Skrewball Whiskey. "Throw it in your cooler or back pocket, crack one open with a friend, and enjoy the nostalgic combination. The unexpected is what Skrewball does best, and this sets the stage for where our brand is heading next."

"Skrewball has always challenged expectations around what whiskey can be, and PB&J is a natural expression of that spirit," said Richard Black, Managing Director of North American Distillers. "By taking a flavor combination that consumers know and love and reimagining it through our signature peanut butter whiskey, we're continuing to push flavored whiskey in unexpected directions. The result is a playful, nostalgic take on a classic pairing that feels unmistakably Skrewball."

Skrewball Peanut Butter & Strawberry Jelly Flavored Whiskey will be available in the U.S. beginning September 2026 in a 100ml can (MSRP $3.99 per can), featuring two full-strength servings, and a 50ml bottle (MSRP $1.99 per unit). Both formats are 70 proof (35% ABV). Consumers must be 21 or older to purchase.

Fans can expect even more unexpectedly delicious surprises from Skrewball later this fall as the brand continues to inspire people to Skrew the Usual, including an all grown up way to turn the classic brown paper lunch bag into something worth showing off. For more information about Skrewball Whiskey, visit www.skrewballwhiskey.com and follow along on Facebook,Instagram, and TikTok (@skrewballwhiskey).

PLEASE ENJOY RESPONSIBLY. SKREWBALL® PB&J WHISKEY. WHISKEY WITH NATURAL FLAVORS. 35% ALC./VOL. ©2026 Skrewball Spirits, LLC, New York, NY

ABOUT SKREWBALL PEANUT BUTTER WHISKEY
Skrewball Whiskey was founded by Steven Yeng, a Cambodian refugee, and his wife Brittany. Steven discovered his love of peanut butter shortly after arriving in the United States. Later, he began to integrate the quintessential American nut butter into a top-selling cocktail at a bustling downtown Ocean Beach (San Diego) bar he ran. Seeing the popularity, Brittany would take Steven's bestselling shot and help turn it into a shelf-stable whiskey with her chemistry background. Skrewball Peanut Butter Whiskey has won numerous awards, including Double Gold from the Chilled 100 and Proof Awards. The brand is rapidly expanding worldwide.

ABOUT PERNOD RICARD USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 18,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; Château Sainte Marguerite rosé and exquisite champagne Perrier-Jouët.

Pernod Ricard USA is headquartered in New York, New York, and is responsible for more than 1,000 jobs across the country. As 'Creators of Conviviality', we are committed to sustainable and responsible business practices in service of our customers, consumers, employees, and suppliers. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com

Pernod Ricard USA: [email protected] 
Praytell Agency: [email protected] 

SOURCE Skrewball Whiskey