YP Unveils A Personalized Mybook Experience

LOS ANGELES, April 10, 2014 /PRNewswire/ -- YP, the champion for more than 70 million monthly action-takers connecting to local businesses*, is giving consumers a new digital experience to help them stay productive and do more. Today, we're announcing exciting new updates to mybook, a YP product feature that gives people a better way to organize their favorite local business contacts in one convenient place.  Mybook now has the ability to create custom collections made up of business listings tailored to their personal interests or special projects. People can also upload their own photos as cover images and create names and descriptions of their choosing to make their custom collections feel like their own. Mybook is available at YP.com and via the newly updated and top-rated YP(SM) app, which also comes preloaded on all AT&T® Android™ phones.

 "We created mybook to give our users a better way to find, save, and organize their favorite local business listings across desktop and mobile," says Darren Clark, CTO at YP. "Since its introduction last fall, mybook has already drawn in more than a million people to try it out. We're excited to continue rolling out new, engaging features that will propel the rapidly growing interest in the product.  Mybook is a perfect example of our commitment to developing innovative local search experiences that add instant value to our users' lives."

Consumers can get started at YP.com/mybook/tour to create a custom collection today. Other useful mybook features include:

• Take Notes – add notes to mybook entries like favorite dishes or a salesperson's name
• Map View – see mybook entries on maps to make planning a breeze when on the go
• Chain Listings – quickly find nearby chain stores and restaurants saved to mybook
• Easy Sharing – share individual business contacts saved in mybook with friends and family

Mybook is the ultimate tool for making the most of YP's over 20 million local business listings.  For example, to plan a 24-hour visit to San Francisco, create a custom collection called, "The Perfect Day in San Francisco."  Tag must-do destinations – like Alcatraz Island, Golden Gate Bridge, and The Original Ghiradelli Ice Cream and Chocolate Shop – to ensure important contact information for each sight is within easy reach, or plan meals by browsing menus or making a dinner reservation at one of the city's culinary hot spots – all from within mybook.  Even personalize it with a picturesque shot of a cable car and add notes to each listing to make sure no detail is missed.

All of these great features are available via the newly updated YP app (v4.2.0) for Android (accessed directly from Google searches on mobile devices) and iOS (featured as a Best New App in the iTunes App Store Travel category). YP is also ranked the 33rd most visited mobile experience in the U.S.**.

About YP
YP is a multi-billion dollar business operating the largest local ad platform in the United States that connects consumers to businesses and helps local businesses and communities grow.  YP's flagship consumer brands include the popular YP(SM) app and YP.com, which are used by more than 70 million visitors each month in the U.S.*, and The Real Yellow Pages® directory.  For Advertisers, YP delivers leading local advertising solutions that connects the right consumers online, on mobile or in print. The YP Local Ad Network offers one ad-buy on the yp.com site that enables access to hundreds of website properties, leveraging multiple media platforms, including online, vertical and mobile search.  Through YP's network, advertisers essentially have the ability to reach 90% of monthly Internet users***. YP services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning 575,000 businesses. For more information on YP, visit us at http://corporate.yp.com. Follow us on Facebook: http://www.facebook.com/YP and on Twitter: @YP.

*YP Internal Data, Q1 2014, representing monthly visitors.
**comScore, Mobile Metrix top 50 list (U.S.); February 2014.
***comScore, Media Metrix (U.S.); February 2014.  Based on the potential reach of the YP.com Network, plus YP's SEM advertising partners' publisher sites including: Google.com, Yahoo.com, Youtube.com, Bing.com.

SOURCE YP