YP.com(SM) Adds More Coupons, Making It Easier for Shoppers to Save Money This Holiday Season

GLENDALE, Calif., Nov. 9, 2010 /PRNewswire/ -- AT&T Interactive today announced it entered into agreements with Valpak and Savings.com that will give over 30 million monthly YP.com(SM) users access to thousands of printable and online coupons. The new agreements complement thousands of existing coupons from local businesses already available on YP.com.

YP.com users who are looking to find great savings can now access online local coupons from Valpak, traditionally known for its signature Blue Envelope® coupons, which can be redeemed at physical store locations for retail goods (including dry cleaners, day spas, vets, pizza places, car washes) or for services, including those provided by plumbers and handymen. For online shoppers, YP.com offers promotional coupons from Savings.com, a premier destination for online coupons and coupon codes. YP.com users can redeem these discounts from thousands of online merchants simply by clicking through to merchant websites from YP.com and applying their discount code when they checkout online. In select locations, users may also find a new "Save" feature on the YP.com homepage, offering quick access to coupons and discounts from local businesses in popular categories.

"By bringing together the most comprehensive local business information with incentives such as coupons and promotions, we are creating a local search experience that benefits both businesses and consumers," said Mike Fordyce, Senior Vice President of Business Development at AT&T Interactive. "Increasing the number of coupons on YP.com creates more opportunities for local businesses to connect with customers, while giving consumers what they need to make a decision on the places to shop and do business with. Our collaboration with Valpak, Savings.com, and other industry leaders is part of our commitment to bring the best of local to YP users."

The agreements with Valpak and Savings.com (with data integration provided by Acxiom®) offer broad coupon coverage with local businesses across the country, supplementing the comprehensive local content already available on YP.com.

Currently, many YP.com coupons are also available on the YPmobileR website at m.yp.com, with future mobile integration of third party coupons and new mobile coupon products expected in early 2011.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T Interactive

AT&T Interactive, a subsidiary of AT&T Inc, is an industry leader in creating local search products that encourage consumers to discover and engage with local businesses across three screens - online, mobile, and TV. YP.com, AT&T Interactive's flagship web property, attracts over 30 million monthly online unique visitors. YP.com is also accessed by millions of users each month via the mobile web. AT&T Interactive consumer apps have a pre-activation presence or have been downloaded through digital app stores on over 40 million mobile phones(1).

AT&T Interactive's robust local ad network helps advertisers grow their business and distributes ads to a distinguished list of top publishers whose presence spans online, mobile and TV. AT&T Interactive's wide range of local ad products such as premium listings, performance-based advertising, and search engine marketing provides advertisers an opportunity to increase their presence among consumers who are looking for a local business.

AT&T Interactive products are supported by over 5,000 media consultants from AT&T Advertising Solutions and other resellers. To learn more visit www.adsolutions.att.com.

Keep tabs on YP products on YP on Facebook: http://www.facebook.com/YP

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine. 

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at the AT&T Web Site. This AT&T news release and other announcements are available at AT&T Newsroom, and as part of an RSS feed at AT&T RSS Feed. Or follow our news on Twitter @ATT. Find us on Facebook at the AT&T Facebook to discover more about our consumer and wireless services or at AT&T Small Business Facebook to discover more about our small business services.

 © 2010 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

About Valpak®

Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, a subsidiary of Atlanta-based Cox Media Group. With nearly 200 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with www.Valpak.com®, an online site for local savings, which has nearly 40 million offer views each month, as well as mobile phones, including apps for iPhone™,  iPod touch®, Android™, Palm® Pre™ and Blackberry® platforms. For more information, please contact 1-800-676-6878.

About Savings.com

Savings.com helps consumers save money every day. The premier online savings Web site and community has the best deals for everything shoppers want, making it easier than ever to search, find and share big savings from top brands and stores. The company's dedicated team of DealPros® scours the Web to find top offers in every category from designer clothes and baby gear to big-screen TVs and gourmet food. The site's community of members and savers rates each deal to make sure users find the best stuff first eliminating the need to spend time sifting through expired coupons and coupon codes that don't work. Savings.com is a safe haven of high-quality, reliable deals. Savings.com's sister site, Savoo.co.uk, offers top coupons and deals to UK-based shoppers.

About Acxiom

Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable infrastructure management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific, the Middle East and South America. For more information about Acxiom, visit Acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.

(1) Source: AT&T Mobility and AT&T Interactive internal data

SOURCE AT&T Inc.