YP(SM) Experience Feeds Millions of Users with Menus for 300,000+ Restaurants - Now on Kindle Fire and YP.com

GLENDALE, Calif., Feb. 21, 2012 /PRNewswire/ -- According to activity on YP(SM) products, consumers are often browsing nearby businesses and planning what they'll do next. Answering the frequently asked question, "Where should I eat?" has been made easier because menus on YP(SM) apps and YP.com let them decide based on what they want to eat. Now, whether on a PC, smartphone or tablet, such as Kindle Fire, users have 13,000,000+ dishes to choose from across 300,000+ menus.

In collaboration with New York City Startup SinglePlatform, AT&T Interactive, developer of YP.com, which reaches 30M+ unique visitors each month[i], and the popular line up of local search apps, first introduced menus to smartphone-wielding foodies last year. The addition of menus on YP(SM) smartphone apps alone has had a significant impact:

• Restaurant Searches: Restaurant searches per visitor have more than tripled.[ii]
• Phone calls and maps/directions: The number of phone calls and requests for maps/directions to restaurants per visitor has more than doubled.[iii]
• Usage:  35 percent of smartphone users clicked on menus, when available, saving their time and likely the restaurant's time, too[iv].

The new feature shares detailed menus for almost any cuisine you could imagine. Consumers searching for restaurants will discover a new icon for each establishment with a published menu. The menu appears on a restaurants' "More Info" page, right next to ratings, reviews, coupons and more info like cuisine and ambiance that help consumers make a decision. Each selection includes a price and description of the dish, offering a taste of what to expect.

"Over the past month, millions of consumers used our YPmobile® app to find and connect with local businesses at a rate of two calls every second. It's exciting to see how many meaningful connections we make between consumers and local merchants. With the popularity of restaurant searches, we're confident that menus will make it even easier for users to decide on the best option to suit their tastes," said David Williams, VP of Product Management at AT&T Interactive. "Imagine how delighted restaurant owners will be to have informed customers call to make reservations or order takeout with a menu at their fingertips."

"The team behind the YP(SM) app is the first local app developer to take advantage of our free API to quickly integrate a massive number of menus into local search apps for both smartphones and tablets – in addition to the web," said Wiley Cerilli, CEO and Founder of SinglePlatform. "The incredible reach of YP.com and these apps and their ability to use content like menus to decide between restaurants they're considering is extremely powerful. We expect other developers to follow the YP(SM) team's lead."

For new Kindle Fire and tablet owners:

In addition to menus, users can discover, select and connect with businesses that fit their needs with other app essentials including:

• Deals - Browse thousands of coupons and discounts and save them to "My Stuff"; the app automatically alerts users about saved coupons before they expire.
• Gas prices – Use this unique gas prices feature for an at-a-glance view of the nearest and cheapest gas options.
• Personalize – Customize your app for instant access to nearby deals and events in your favorite categories.

The new app for Kindle Fire is available at no charge in the Travel category of the Amazon Appstore for Android. Learn more about YP(SM) apps across mobile devices and tablets here www.yp.com/products.

About SinglePlatform

SinglePlatform, the world's largest online provider of restaurant menus and local business storefronts, enables local businesses to publish information like their products, services, menus, photos, and prices, across thousands of the most popular media companies, search engines, mobile applications, travel guides, and local review sites. Founded in 2010 by Wiley Cerilli, a former founding partner and EVP of SeamlessWeb, SinglePlatform was named by Bloomberg BusinessWeek as one of "America's Most Promising Startups of 2011."

For more information please visit www.singleplatform.com.

About AT&T Interactive

AT&T Interactive, a subsidiary of AT&T Inc, is an industry leader in creating local search products that encourage consumers to discover and engage with local businesses across three screens - online, mobile, and TV. YP.com, AT&T Interactive's flagship web property, attracts over 30 million monthly online unique visitors(1). YP.com is also accessed by millions of users each month via the mobile web. AT&T Interactive consumer apps have a pre-activation presence or have been downloaded through digital app stores on over 40 million mobile phones(2).

AT&T Interactive's robust YP(SM) Local Ad Network helps advertisers grow their business and distributes ads to a distinguished list of top publishers whose presence spans online, mobile and TV. AT&T Interactive's wide range of local ad products such as premium listings, performance-based advertising, and search engine marketing provides advertisers an opportunity to increase their presence among consumers who are looking for a local business.

AT&T Interactive products are supported by a sales force of more than 5,000 from AT&T Advertising Solutions and other resellers. To learn more visit http://adsolutions.att.com.

Keep tabs on YP(SM) products by liking "YP" on Facebook: www.facebook.com/YP or following @YP on Twitter.

[i] Source: AT&T Interactive internal data, 2011 YTD average
[ii] Source: AT&T Mobility and AT&T Interactive internal data

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. 

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.  This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT.

[i] Source: AT&T Interactive internal data, 2011 YTD average
[ii] AT&T Internal Data, December 2011 – January 2012; Based on activity on the YP app for iPhone
[iii] AT&T Internal Data, December 2011 – January 2012; Based on activity on the YP app for iPhone
[iv] AT&T Internal Data, December 2011 – January 2012; Based on activity on the YP app for iPhone

SOURCE AT&T Inc.