Yroo Joins 1% for the Planet Pledging to Donate 1% of Its Revenues to Sustainability Focused Non-Profits.

BALLSBRIDGE, Ireland, March 1, 2016 /PRNewswire/ -- Joining the forces of a renowned, innovative charity and the world's most powerful shopping search engine empowers e-commerce shoppers to drive big, positive environmental change.

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Beginning immediately, Yroo will donate 1% of its revenues directly to the approved non-profit environmental organizations in the 1% for the Planet network. The international capabilities of both organizations allows the donations to positively impact the country or region from where that revenue was generated. Local contributions generated from e-commerce shopping is powerful and effective way to ensure that Yroo is reinvesting in the communities that are actively using their shopping search engine. 

"Yroo is strongly committed to the environment and our charitable activities. By partnering with 1% for the Planet we can now effectively direct financial resources back to communities around the globe," says James Cunningham, CEO of Yroo. 

By joining 1% for the Planet, Yroo becomes the only place to find, compare and buy from the largest selection of products from the most reputable brands such as Amazon, Nordstrom, EBay, Wal-Mart and Best Buy while also ensuring that you are supporting positive environmental change.

"Our member companies have donated more than $130 million to our environmental non-profit partners to date. Currently, only 3% of total philanthropy goes to the environment and, only 3% of that comes from businesses. The planet needs bigger support than this, and our growing network of member businesses is doing its valuable part to increase giving and support on the ground outcomes.  Our members lead with purpose and commitment, characteristics that consumers support. We're excited to welcome Yroo to our global network," says Kate Williams, CEO of 1% for the Planet.

1% for the Planet currently approves all non-profits in the network based on referrals, track record and environmental focus. Over 4,000 non-profits worldwide are currently approved.

About 1% for the Planet

1% for the Planet is a global network of businesses that donate one percent of annual sales directly to approved environmental non-profit organizations. More than 1,000 businesses giving back to a network of approved non-profits addressing critical environmental issues. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, former owner of Blue Ribbon Flies, 1% for the Planet helps people buy better products and protect the planet we play on. To date, our network has given more than $130 million back to the planet. To learn more go to: www.onepercentfortheplanet.org. 

About Yroo

Yroo provides consumers with more shopping power; whenever they shop for whatever they want. 

The world's most powerful shopping search engine, empowers shoppers to research, find and buy products and services from the largest collection of retail content available anywhere.

Yroo offers its customers a seamless shopping experience by allowing them to shop from over 3,500 merchants and 80 million items all in one place. 

Currently, Yroo is actively transacting in over 29 countries across North and South America, Europe and Asia with its seven market specific catalogs and has translated its site into 8 languages based on consumer demand. 

To experience Yroo: https://yroo.com/en

For further information please contact: Kaileigh McMunagle, Yroo, (647) 500-4424, [email protected] or Nicole Durivage, 1% for the Planet, (802) 861-0460, [email protected] 

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SOURCE Yroo

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