YuMe Announces Support for Sorenson 360

REDWOOD CITY, Calif., May 11 /PRNewswire/ -- YuMe, the leading video advertising technology company, today announced its ACE video advertising platform will support version 2 of Sorenson Media's online video platform, Sorenson 360.  Publishers who equip their Sorenson 360 video players with ACE technology will be able to monetize their video content through YuMe's video ad network, and will have the option to take control of their video ad operations with the ACE Ad Management System.

"YuMe is committed to making our ACE technology available to any publisher that wants to maximize its online video revenues," said Jayant Kadambi, co-founder and president of YuMe.  "Sorenson Media has been a digital video technology leader for more than a decade, and we are pleased that publishers will now be able to ACE-equip their Sorenson 360 video players."

"Sorenson Media's partnership with YuMe blends the commitments of the two companies to providing premium video experiences for their customers — and their audiences," said Eric Quanstrom, VP of marketing & strategy at Sorenson Media. "YuMe's powerful ACE advertising technology platform gives Sorenson 360 video platform customers a straightforward, end-to-end advertising solution."

Starting today, publishers can sign up to ACE-equip their Sorenson 360 players at http://www.yume.com/publishers.  After completing the simple integration process, publishers will be able to submit their inventory for inclusion in YuMe's video ad network.  Because every publisher in the YuMe network is ACE-equipped, the YuMe network produces superior results for advertisers through advanced targeting, high-impact ad units and real-time campaign optimization.

Publishers who equip their Sorenson 360 players with ACE will be able to take control of their video ad operations with the ACE Ad Management System. The ACE Ad Management System is a complete set of cloud-based ad operations tools that publishers use to make the most money possible from their video inventory, managing as many syndication partners as they choose and expanding to any viewing environment — from PC to mobile to IPTV. The ACE Ad Management System lets a publisher's ad operations personnel increase fill rates and eCPMs by coordinating multiple ad sources, while helping in-house sales teams close more deals and command higher rates by offering advanced targeting, the latest high-impact ad units, and real-time campaign reporting.

YuMe's proven ACE technology serves more than 30 million ads per day and is used by some of the biggest media and technology companies in the world.  For more information on the ACE technology platform, visit http://www.yume.com/technology/solutions.php.

About YuMe

YuMe is a video advertising technology company that is making professional video profitable for publishers and impactful for advertisers. With 500+ publishers, more than 1 billion video streams and 70 million unique viewers per month, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms—Web, downloads, mobile, and IPTV. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures and Menlo Ventures.  For more information, visit www.yume.com, follow @yumevideo on twitter (www.twitter.com/yumevideo), or become a fan of YuMe on Facebook at www.facebook.com/yumevideo.

SOURCE YuMe