Zaelab Becomes First-Ever Partner to Achieve Lightspeed Status with Logik.ai

WESTPORT, Conn., March 20, 2025 /PRNewswire/ -- Zaelab, (the "Company" or "Zaelab"), the leading digital partner for business-to-business ("B2B") manufacturers and distributors, is pleased to announce today a new milestone in its partnership with Logik.ai, the company reimagining Configure, Price, Quote ("CPQ") and consumerizing enterprise selling experiences. As a strategic partner helping B2B enterprises modernize their sales operations, Zaelab has now achieved Lightspeed status—the highest tier in the Logik.ai Partner Program. As the first-ever partner to accomplish such a title, Zaelab sets a new benchmark for enterprise CPQ acceleration, guided selling, and digital commerce transformation at scale.

This achievement reflects Zaelab's ability to execute at the highest level, aligning technology with business goals and driving results for manufacturers and distributors navigating complex digital transformations.

"At Zaelab, we work alongside B2B technology leaders to tackle their biggest Commerce and CPQ challenges head-on," says Evan Klein, CEO of Zaelab. "Achieving Lightspeed status with Logik.ai validates our ability to drive real business impact—optimizing sales processes, accelerating implementations, and delivering the results manufacturers and distributors need to see."

Lightspeed is the top tier in the Logik.ai Partner Program, designed to recognize partners that demonstrate unmatched expertise, execution, and customer success. Zaelab's rapid progression from Launch to Lightspeed reflects its consultative, results-driven approach—helping B2B enterprises deploy modern CPQ and guided selling solutions faster and more effectively than traditional approaches.

"Zaelab lives our value of Keeping Customers First with their quality approach to CPQ implementations. Their delivery excellence ensures our customers achieve faster time-to-value and scalable digital commerce success," says Vanessa Rosengarden, SVP Sales at Logik.ai. "We trust Zaelab to execute, and through our partnership, they continually contribute to the overall growth of Logik.ai."

Zaelab's Lightspeed recognition reflects a track record of success, delivering high-impact, customer-first solutions for leading B2B enterprises, including Milwaukee Tools, Simpson Strong-Tie, and Ryobi. Through this partnership, Zaelab enables businesses to:

• Modern CPQ Implementations: Zaelab drives faster time-to-value by eliminating inefficiencies and reducing deployment timelines, optimizing configurations to ensure scalability, and seamlessly integrating CPQ with Visualization, CAD, CRM, ERP, and eCommerce platforms, including Shopify.
• Deliver Superior Customer Experiences: Zaelab's implementations consistently achieve top-tier Net Promoter Scores (NPS), reflecting the exceptional quality, efficiency, and business impact of our solutions.
• Solve Complex Business Challenges: By leveraging Logik.ai's headless, API-first architecture, Zaelab creates solutions that enable frictionless selling, optimized pricing models, and more agile sales processes.

"Zaelab's reshaping how B2B organizations sell," added Trevor Kniffen, Alliance & Partnerships Manager at Zaelab. "Reaching Lightspeed status reinforces our commitment to innovation, operational efficiency, and helping businesses turn digital transformation into a competitive advantage."

Zaelab's partnership with Logik.ai is a key driver in helping manufacturers and distributors stay ahead of shifting buyer expectations and lead the next wave of digital commerce innovation. Looking ahead, Zaelab remains focused on expanding capabilities, delivering business value, and powering innovation that transforms how B2B enterprises sell and grow.

About Zaelab

Zaelab is the trusted digital partner for manufacturers and distributors, helping B2B organizations bring their boldest technology ideas to life. As a full-service partner, Zaelab works alongside technology leaders to modernize digital platforms, experiences, and operations through technology. With a proven track record of delivering over 500 successful digital projects, Zaelab is the preferred partner for B2B commerce innovation.

For more information, visit www.zaelab.com.

About Logik.ai

Logik.ai is an end-to-end omnichannel CPQ platform designed to drive sales performance and enable optimized customer experiences for any business selling complex products or services. Embedded with first-to-market AI innovation, Logik.ai is an API-first, fully composable solution that combines dynamic product discovery, a proprietary configuration and solving engine, centralized transaction management, customized pricing logic, and flexible customer agreements. Founded in 2021 by CPQ industry veterans and backed by Emergence Capital, Salesforce Ventures, ServiceNow Ventures, High Alpha, and Permanent Capital Logik.ai is redefining how businesses can maximize revenue through CPQ and digital commerce.

For more information, please visit www.logik.ai.

For media inquiries please contact: [email protected].

SOURCE Zaelab