NEW YORK, July 6, 2018 /PRNewswire/ -- On June 25th, a week-long celebration for ZAFUL 4th anniversary has come to an end. ZAFUL reached its new heights in popularity during the carnival , and showcased on Reuters Billboard Setsquare to celebrate the fashion carnival with all its beloved American fans.
Record level of popularity
During the festival week, ZAFUL achieved a new level of user volume and turnover was doubled on year-on-year basis, marking the highest record in ZAFUL history. According to Google Trends, ZAFUL has evolved to one of the most interested keywords in swimwear category, and are still on the rise in the trend diagram.
According to Jacinda Long, the Event Planner in Operation Department, the engagement of the anniversary celebration is surprisingly high. "We have planned many interactive activities online during the festival, and the lucky draw is proved to be the most popular one with over 100k fans joining the game," She said.
New arrivals during the festival are also the highlight. Designers referred to the color of 2018 and applied ultra violet into the featured items, and they were close to sold out when they just got online in the first 3 days.
Shay Mitchell x ZAFUL
To celebrate the 4th anniversary, ZAFUL collaborated with Shay Mitchell, the Canadian actress, model, entrepreneur and author, on her "Shaycation" YouTube channel. Wearing ZAFUL's dresses, Shay wandered in Chinese cities and enjoyed the breeze of Asian wind.
"I modeled in China when I was 17 and I always look forward to going back. There is something about the people, food and fashion that feels like home to me." She said on her YouTube page, "I am so thankful I was able to go spend some time there and thanks to ZAFUL for letting me wanderlust around in your clothing."
Have a look at where Shay Mitchell went in China:
As a global fashion shopping brand and trendy destination, ZAFUL is powering up the development of its own community culture and brand image building by localizing the marketing strategy, enabling American customers to have a "feel-like-home" experience with ZAFUL.
Founded in 2014, ZAFUL is devoted to providing trendy and cost-efficient fashion-related products for all the young women worldwide. In 2018, ZAFUL is ranked 34th in Top 50 China Export Brands by BrandZ, the world's largest brand equity database. So far, ZAFUL has provided fast fashion products for the consumers in 180 countries through the cross-border e-commerce platform. ZAFUL's vision is to become the leader in online fast fashion.