Zagat Releases U.S. Car Rental Survey

Hertz Sweeps the Survey's Top Spots

National Squeaks by Avis as No. 2 and Wins for Best Value

May 15, 2012, 08:00 ET from Zagat Survey

NEW YORK, May 15, 2012 /PRNewswire/ -- Just in time for summer family travel season, Zagat, the leading provider of consumer-based ratings and reviews, releases the results of its latest U.S. Car Rental Survey covering 10 leading brands.  Hertz made a clean sweep of top ratings for Vehicles, Reliability, Service and Popularity, netting the title of Top Overall car rental company. The surveyors, predominantly men, rented cars 11.4 times on average in the past year – 6.7 times for business and 4.7 for leisure. In addition to providing ratings on Zagat's 30-point scale, the surveyors offered comments about their experiences with the various rental car brands.

Following Hertz, National took the No. 2 spot edging out Avis.  National also was rated the best value among the 10 brands. The following are lists of the top five winners in each surveyed category:




Overall (VRS)

1. Hertz (25)

1. Hertz (25)

1.  Hertz (23)         

1.  Hertz (24)

2. National (23)

2.  National (24)

2.  National (22)        

2.  National (23)

3. Avis (23)

3.  Avis (24)

3.  Enterprise (22)      

3.  Avis (23)

4. Enterprise (21) 

4.  Enterprise (23)

4.  Avis (21)              

4.  Enterprise (22)

5. Alamo (21) 

5.  Alamo (21)

5.  Alamo (19)         

5.  Alamo (20)              


Bang for the Buck:

1. Hertz 

1.  National

2.  Enterprise

2.  Enterprise

3.  Avis

3.  Hertz

4.  National

4.  Avis

5.  Budget

5.  Alamo

Surveyors were asked to select the best rental car brands in a variety of additional categories. Enterprise wins for Deals and Promotions, Neighborhood Rentals, and Car Pick-Up Experience, while Hertz wins the remaining 10 of 13 categories. The results are as follows:

Business Travel – Hertz 

Neighborhood Rentals – Enterprise

Leisure Travel – Hertz 

Deals and Promotions – Enterprise

Counter Staff – Hertz 

Car Pick-Up Experience –Enterprise

Self-Service Kiosk – Hertz

Car Return Experience – Hertz

Loyalty Program – Hertz 

Shuttle Experience – Hertz

Green Options – Hertz 

Website – Hertz

Airport Rentals – Hertz

According to Tim Zagat, co-Chair of Zagat, "Having closely followed the car rental industry over the past 20 years, it comes as no surprise to see Hertz, National and Avis dominating. However, the degree of Hertz's victory in this year's survey is most impressive."

The full ratings and reviews of the car rental brands can be found at

About Zagat Survey, LLC:
Known as the "burgundy bible," Zagat Survey is the world's most trusted source for consumer-generated survey information. With a worldwide network of surveyors, Zagat rates and reviews restaurants, hotels, nightlife, movies, music, golf, shopping and a range of other entertainment categories and is lauded as the "most up-to-date," "comprehensive" and "reliable" guide, published on all platforms. Zagat content is available to consumers wherever and whenever they need it: on, Zagat for smartphones and in book form. In September of 2011, Zagat was acquired by Google Inc.


SOURCE Zagat Survey