Zazzle Announces Inaugural 2012 E-Commerce Presidential Election Poll to Track Real-Time Voter Sentiment and Engagement

REDWOOD CITY, Calif., Jan. 17, 2012 /PRNewswire/ -- Zazzle today announced the 2012 E-Commerce Presidential Election Poll. The poll will provide predictive analysis based on the design and purchasing behavior of Zazzle's e-commerce community (aka 20 million quasi-political pundits). The poll commences today and will close on March 5, 2012 – prior to "Super Tuesday" – and is designed to measure voter and constituent engagement and sentiment via the world's largest online customization community.

To date, more than 2.5 million custom political designs and 1 million political clothing items have been developed and sold on Zazzle's customization platform.

"Whereas Twitter and Facebook reflect consumer opinions through text, sites like Zazzle are where the physical manifestation of ideas and opinions take place. This has been an accurate form of pre-determining political stories since the 2008 election," said Josh Neuman, Zazzle's head of political merchandising and analyses.

Zazzle's Presidential Poll is designed to reflect real-time online user and voter sentiment about the presidential candidates, including Barack Obama, during the upcoming primary, debates and other campaign events.

"The online customization industry has become a real-time platform for consumer to express their opinions through product design. This poll will accurately reflect constituent sentiment as thousands of consumers visit Zazzle to develop designs within minutes of the world's most newsworthy events – this trend is consistent and prevalent within the political arena," said Neuman.

About the Survey

With more than 20 million visitors to Zazzle's site each month, designing millions of customized products and candidate apparel, the GOP's 2012 presidential candidates will be determined based on a proprietary algorithm that includes sales, designs and traffic..

Zazzle, a politically un-biased third-party organization, developed the poll to express the correlation between customer merchandise purchasing behavior and political outcome. As an open source platform for customer to freely express their political opinions, Zazzle embraces the design, e-commerce and retail community as both activists and satirists to creatively express opinions. 

About Zazzle
Zazzle is the world's leading platform for quality custom products. Zazzle's proprietary technology enables individuals, professional artists, and major brands, including Disney and Hallmark, to create and offer billions of unique products for customers worldwide. Zazzle's rapidly expanding product base covers every topic imaginable and includes t-shirts, business cards, invitations, in addition to a variety of custom gifts. Upon creation, products are instantly and accurately visualized on the site and offered in the Zazzle marketplace. When ordered, each product is made on-demand, typically within 24 hours. Launched in 2005 and based in Redwood City, California, Zazzle's vision is to redefine commerce, powered by the world's imagination.

SOURCE Zazzle