Zazzle Launches Realview Technology, Allowing Users to Instantly and Accurately View How Art Will Appear in Their Home or Office

REDWOOD CITY, Calif., Dec. 14, 2011 /PRNewswire/ -- Online art buyers have long lacked a way to accurately visualize art on their walls, forcing shoppers to purchase without the certainty of seeing how the piece will look in their own living space. To solve this problem, Zazzle, the leading online product customization and visualization platform, launched Realview, an easy-to-use tool that enables anyone to instantly and accurately visualize posters, framed prints and wrapped canvases on their own walls.

Using Zazzle Realview, shoppers can now see art from their own collection and from the Zazzle marketplace accurately visualized on their walls as posters, framed prints and wrapped canvases.  Further, as shoppers choose between different options such as poster size and frame type, the changes are instantly reflected in the Realview visualizations.  This patent-pending technology gives consumers the ability to confidently pick the best content, product and product options for their home or office.

How it Works: Print, Stick, Snap, Interact

To use Realview, users simply print the Zazzle Wall Marker, tape it to their wall, snap a photo of the room and then upload to Zazzle.  The photo is processed in less than a second and, once it is, any of the millions of posters, framed prints and wrapped canvases on Zazzle can be viewed on their wall.  As users choose between different product options such as poster size, the views are updated instantly.

"The Realview product-visualization technology is remarkably advanced – our engineering team has set a new standard for visualization in the e-commerce industry. Never before have users been able to choose, edit and view millions of art options in real-time on any wall," said Bobby Beaver, Zazzle co-founder and CTO.

Zazzle's Realview is the result of several patent-pending innovations in the field of Computational Photography.  It combines technologies from Computer Graphics, Object Recognition, Image Processing and Digital Photography to rapidly produce digital assets that accurately depict photographs with interactive properties.

For more information about Zazzle's Realview Technology, and to see how your walls will look with customized art, visit http://www.zazzle.com/seeit.

About Zazzle
Zazzle is the world's leading platform for quality custom products. Zazzle's proprietary technology enables individuals, professional artists, and major brands, including Disney and Hallmark, to create and offer billions of unique products for customers worldwide. Zazzle's rapidly expanding product base covers every topic imaginable and includes t-shirts, business cards, invitations, in addition to a variety of custom gifts. Upon creation, products are instantly and accurately visualized on the site and offered in the Zazzle marketplace. When ordered, each product is made on-demand, typically within 24 hours. Launched in 2005 and based in Redwood City, California, Zazzle's vision is to redefine commerce, powered by the world's imagination.

SOURCE Zazzle