Zeevex Expands Network of Partners with Addition of Gala-Net

ATLANTA, March 15, 2011 /PRNewswire/ -- InComm, the leader in sales and marketing of prepaid products, in coordination with Zeevex, an InComm company providing open virtual currency through national retailers, today announced that leading game publisher Gala-Net has launched Zeevex as a payment option for their games. Gala-Net offers a diverse choice of high-quality free-to-play entertainment, featuring major massive multiplayer online (MMO) game titles.

"The addition of Gala-Net to our growing list of gaming partners further strengthens InComm's position as a leader in the industry," said Brian Parlotto, senior vice president of consumer products and international at InComm. "We are committed to offering a flexible business model that benefits partners of any size and scale with a strong emphasis on product lifecycle management. Leveraging both the Zeevex and InComm platforms to grow business, drive brand expansion and maintain lower operating costs represents a formula for success for everyone involved."

Through these partnerships, the 10 million Gala-Net gamers and registered users now have access to one of the most consumer friendly payment methods when buying virtual goods. They also have access to Zeevex's growing distribution network of more than 50,000 national retailer locations in the U.S.

"This direct relationship with InComm and Zeevex provides increased distribution and represents a lower cost starting point for offering payment options to our gamers," said Jikhan Jung, CEO Gala-Net. "Additionally, we are working toward the quick launch of our own, branded card through InComm, offering our gamers safe, easy retail payment options that will continue to drive new opportunities."  

Following the successful launch across the Zeevex platform, Gala-Net looks to expand its market exposure while providing gamers payment options to enhance online game play. Gala-Net anticipates finalizing a branded gaming card to launch across the full global InComm retail distribution network. They forecast a branded launch by Q2 2011.

InComm offers gaming partners several key benefits, including access to one of the largest distribution networks in the industry, consisting of more than 225,000 retail locations around the world. Within this network, InComm's award-winning marketing and sales teams have succeeded in leveraging 19 years of experience to establish consistent retail destinations for prepaid products – especially digital content, music and one of the fastest growing niche categories, online gaming. Leveraging reach, marketing and promotions, and the dual platforms, InComm and Zeevex are able to immediately drive revenue for partners through lower operating costs.

About InComm:

InComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products using its state-of-the-art point-of-sale transaction technology and payment solutions to revolutionize retail product sales and customer experiences. With nearly $13 billion in retail sales transactions processed in 2010, InComm is the nation's largest provider of gift cards, prepaid wireless products, reloadable debit cards, digital music downloads, content, games, software and bill payment solutions. InComm partners with consumer brand leaders around the world to provide more than 225,000 retail locations the products and services their customers demand. Since 1992, InComm's patented technologies have made the buying process easier for consumers, while streamlining the selling process for product and retail partners. InComm is headquartered in Atlanta with offices in Australia/New Zealand, Brazil, Canada, Japan, Mexico, Puerto Rico, the United Kingdom, Arkansas, California, Colorado, Florida, Minnesota, Oregon, and Texas. To learn more about InComm, visit www.incomm.com or call 1.800.352.3084.

About Zeevex:

Founded in 2008 and acquired by InComm in 2010, Zeevex is the leading open virtual currency available in national retailers. The Zeevex Digital Locker allows gamers to manage their virtual lives, while helping brick and mortar retailers, as well as hundreds of online content providers, generate new revenue. Zeevex is located in Atlanta. For more information, visit www.zeevex.com/about or follow @zeevex on Twitter.

About Gala-Net & gPotato.com

Founded in 2004, Gala-Net Inc. together with its European subsidiary, Gala Networks Europe, and South American subsidiary, Gala-Net Brasil is a leading free to play online game publisher in the Western market. Headquartered in Sunnyvale, California, Gala-Net's diverse service portfolio includes Flyff, Rappelz, Prius, Tales Runner, Luna Plus, Aika, Iris Online, and Allods Online. Through the gPotato Game Portal at www.gpotato.com, Gala-Net's 10 million users can play any of Gala-Net's games for free, as well as buy in-game currency and virtual items. More information on the company can be found at www.gala-net.com.

SOURCE InComm