SUNNYVALE, Calif., Nov. 1, 2017 /PRNewswire/ -- ZenIQ, a leading account based marketing and sales orchestration platform, today announced the release of ZenIQ 3.0, a simple artificial intelligence-powered ABM solution used by marketing and sales professionals to drive target account engagement, opportunities and revenue.
ZenIQ 3.0 more broadly measures and improves account engagement by determining what activities are most important to moving a customer through the sales cycle and what people in the account are most important to involve. This release helps marketers answer the questions 'What is my ideal customer profile (ICP)?' and 'Who is in the buying center that I need to know?'. Account Engagement Signatures (AES) are now part of a sophisticated dashboard that compares account engagement activity among target accounts. A more optimal mix of marketing and sales programs, as well as campaigns, can then be delivered to increase results. Advances in artificial intelligence built into the platform enable these new account engagement insights.
New orchestration capabilities in ZenIQ 3.0 result from performance improvements and new automation capabilities in the platform that enable a number of new ZenIQ SmartPlays. SmartPlays are simple but powerful workflows or scripts written by ZenIQ customers to automate tasks and actions. Simple because the creation of a SmartPlay can take minutes and save hours of manual, error prone processes. Powerful because they enable cross-system (Salesforce CRM, marketing automation, data enrichment and verification) cross-channel (email, web, social) program execution.
"ZenIQ is the perfect complement to our CRM and marketing automation systems to drive sales and marketing alignment and target account engagement," stated Rob Israch, CMO of Tipalti. "The most recent orchestration capabilities empower our teams to drive pipeline acceleration through timely coordination and action."
ZenIQ will be showcasing ZenIQ 3.0 in the "Startup Valley" exhibition area at Dreamforce 2017 in San Francisco. "Startup Valley" is a special exhibitor section for startups at this annual user conference, which allows attendees to get a first-hand look at next generation companies. Startup Valley is located next to the AppExchange Den in the Trailhead Zone. ZenIQ will participate in the exhibition area all day Tuesday, November 7th.
"We are grateful to be selected to participate in Startup Valley at Dreamforce this year," stated ZenIQ CEO Srihari Kumar. "Dreamforce attracts hundreds of thousands of B2B marketing and sales professionals, many of whom are now embracing Account Based Marketing and Sales strategies and programs. We are excited to demonstrate ZenIQ 3.0."
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ZenIQ is an account-based marketing orchestration platform that enables marketers to scale account based marketing and sales actions. ZenIQ uses artificial intelligence to automate the tasks and programs most likely to drive account engagement using Playbase, the largest set of cross-system, proven B2B marketing plays. ZenIQ customers, which include both public and private high growth companies, have experienced over 400% improvement in target account coverage and penetration, campaign conversion rates, and sales-marketing alignment in as little as the first 30 days. ZenIQ is recognized by leading marketing and sales technology analysts as a category leader in Account Based Marketing. ZenIQ is headquartered in Sunnyvale, CA. To experience ZenIQ, sign up at http://zeniq.io/orchestrate.
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