LOS ALTOS, Calif., April 26, 2017 /PRNewswire/ -- ZenIQ™, the fast-growing account based marketing (ABM) orchestration platform, today announced integration with major CRM and marketing automation platforms, including Salesforce CRM, Marketo, Eloqua, Hubspot and Pardot. This gives B2B marketers the ability to connect target account data across platforms and on board 3rd party data. This combination drives scale and performance to account-based sales and marketing programs.
For more than a decade B2B marketers built their marketing practices on platforms that now struggle to transition from a leads focus to an account focus. With the ZenIQ platform, marketers now fuse account based strategies to their existing tech stack, orchestrate actions across platforms and deliver higher performance.
ZenIQ uses standardized connections, making the process intuitive and simple for any marketer to initiate. Once connected, the platform automatically organizes all the data from CRM, marketing automation, and any other internal systems to create a comprehensive view of each target account and their buying center coverage, reach, and engagement.
This integration is a central component of the ZenIQ Account Based Marketing Orchestration platform and is used to accomplish key tasks at scale:
- Lead to account mapping, including advanced recognition where a Salesforce account does not exist or logical mapping to leads within an automation platform.
- ABM target account reporting across platforms.
- Identification of first party intent signals and engagement across platforms.
- Triggered target account buyer engagement.
- Automated orchestration of workflows.
"Target accounts and their buyers exist across platforms and engage across channels," said Srihari Kumar, founder and CEO of ZenIQ. "Our integrations and data science harness this insight and deliver on the ABM promise of a target account, cross-platform strategy."
ZenIQ is an Account-based Orchestration platform that enables marketers to scale account based marketing and sales actions. ZenIQ uses data science and artificial intelligence to automate the tasks and programs most likely to drive account engagement using Playbase, the largest set of cross-system, proven B2B marketing plays. ZenIQ customers, which include both public and private high growth companies, have experienced over 400% improvement in target account coverage and penetration, campaign conversion rates, and sales-marketing alignment in as little as the first 30 days. Backed by Salesforce Ventures and Costanoa Ventures, ZenIQ is recognized by leading marketing and sales technology analysts as a category leader in Account Based Marketing. ZenIQ is headquartered in Los Altos, CA. To experience ZenIQ, sign up at http://zeniq.io/orchestrate.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/zeniq-cracks-the-code-on-unifying-target-account-data-300446162.html
SOURCE ZenIQ, Inc