LOS ALTOS, Calif., May 4, 2017 /PRNewswire/ -- ZenIQ™, the fast-growing account-based marketing (ABM) platform, today announced the launch of Orchestrate!, the event series dedicated to Account-Based Orchestration. The series of free half-day workshops will launch Tuesday, May 16, at The Salesforce Incubator in San Francisco, California. In partnership with Martech Advisor and The Salesforce Incubator, attendees will hear from noted experts including Craig Rosenberg of TOPO, Meagen Eisenberg of MongoDB, Srihari Kumar of ZenIQ, and Jason Hekl who helped build ABM competencies within SiriusDecisions.
Target accounts and their buyers exist across platforms and engage across channels. Account Based Orchestration is the means for B2B marketers to harness this insight and fuel collaborative Sales and Marketing actions that drive engagement and revenue velocity.
Orchestrate! brings all this to life. Without the use of catchy jingles, sales decks or conjecture, attendees will benefit from the experience of successful marketing leaders, important industry analysts and fact-based research. The first workshop is entitled "The Rise of the Marketing Power Couple." Along with breakfast and networking, we'll explore the relationship dynamics and synergy between strategy, demand gen and marketing ops. The focus of this event is to identify how and why some marketing teams deploy, operationalize and realize ROI from new marketing technology faster than others. This is a left brain meets right brain discussion, an alliance between the strategic marketing leader and their marketing ops function.
"For too long B2B marketers have been told that ABM is a platform or ad, and to be patient in seeing results," said Srihari Kumar, founder and CEO of ZenIQ. "Account Based Orchestration is the catalyst to change all that as we've seen clients increase engagement by 14X in days and weeks. This event series is our way of sharing this winning strategy with others."
Registration for this first event is filling fast. Learn more or register today, join those who have already claimed a seat, like: Pure Storage, Clari, Quantcast, Marketo, OpenText, and New Relic.
ZenIQ is an Account-based Orchestration platform that enables marketers to scale account-based sales and marketing actions. ZenIQ uses data science and artificial intelligence to automate the tasks and programs most likely to drive account engagement using Playbase, the largest set of cross-system, proven B2B marketing plays. ZenIQ customers, which include both public and private high growth companies, have experienced over 400% improvement in target account coverage and penetration, campaign conversion rates, and sales-marketing alignment in as little as the first 30 days. ZenIQ is recognized by leading marketing and sales technology analysts as a category leader in Account Based Marketing. ZenIQ is headquartered in Los Altos, CA. To experience ZenIQ, sign up at http://zeniq.io/orchestrate.
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SOURCE ZenIQ, Inc