Zenni Optical Introduces Zenni ID Guard™: A Groundbreaking Lens Coating That Protects Your Privacy

Now available on Zenni.com: a new lens coating disrupting unwanted infrared facial tracking.

NOVATO, Calif., July 8, 2025 /PRNewswire/ -- Zenni Optical, the world's leading online eyewear retailer, introduces Zenni ID Guard™, a privacy-focused lens technology that reflects near-infrared light to help disrupt unwanted tracking. It's a shield for your face, built right into your everyday glasses, all at an accessible price.

The growing use of infrared-based biometric surveillance and facial recognition, often used without your knowledge, has sparked global privacy concerns. Zenni ID Guard™ is pioneering an accessible eyewear solution to disrupt this unwanted tracking, identifiable by its subtle iridescent pink sheen - the visible sign your privacy is protected.

"We live in a world where our faces are becoming a form of digital currency. From security cameras to biometric scans, invisible infrared light is being used to track us, often without our knowledge," says Dr. Steven Lee, Zenni's Director of Digital Innovation. "Zenni ID Guard™ empowers you to take back control, giving you better ownership over your digital rights and personal security in an increasingly surveilled world. Zenni ID Guard™ offers a practical, wearable solution to help manage how your biometric data is collected."

Privacy You Can Wear: Zenni ID Guard™ offers next level peace of mind. Its advanced anti-infrared coating directly reflects invisible IR light, disrupting systems that rely on IR for facial and iris mapping. In extensive testing, the lens reflected up to 80% of near-infrared wavelengths, a key indicator of its effectiveness. This coating is also scratch resistant, reduces glare, and is water resistant, meaning your glasses are easier to clean and more comfortable to wear.

Seamless Integration and Advanced Protection: Zenni ID Guard™ is now available on Zenni Blokz® (blue light blocking), Clear daily standard lenses, and EyeQLenz™ with more lens options coming soon. It is included at no extra cost with Zenni EyeQLenz™ - the revolutionary multi-spectrum protection lens, offering the ultimate all-in-one solution.

The EyeQLenz™ with Zenni ID Guard™ offers multi-spectrum protection for comfortable vision indoors and outdoors:

1. Zenni ID Guard™: Reflects near-infrared light often used by devices to collect eye biometrics—plus added protection from the sun's IR rays.
2. Blue-Light Filtering: Filters blue light to support visual comfort during screen-heavy days.
3. Light Adaptive: Darkens in sunlight, stays clear indoors, for all-day wear.
4. 100% UV Protection: Blocks UVA/UVB rays to shield your eyes outdoors.

Users may find that Zenni ID Guard™ can interfere with facial recognition features like Face ID and Windows Hello that rely on infrared light. This interference is a direct testament to the coating's effectiveness in reflecting the infrared light these systems utilize, confirming its privacy-enhancing capabilities.

Discover how Zenni ID Guard™ protects your privacy at Zenni.com/id-guard. For the ultimate all-in-one protection, explore EyeQLenz™ with Zenni ID Guard™ at Zenni.com/eyeqlenz.

About Zenni:
Zenni pioneered the online eyewear industry in 2003 with a mission to make eyewear affordable and accessible to everyone. With complete prescription pairs starting at under $10, Zenni offers adults and children the freedom to see clearly and express themselves through a large collection of high-quality prescription glasses, sunglasses, protective eyewear and non-prescription glasses, all curated with a sense of fashion and dynamic style. Based in the San Francisco Bay Area, the company has brought massive price disruption to the traditional retail model. With over 51 million frames sold worldwide, Zenni is proud to be the Official Eyewear of the San Francisco 49ers, Boston Celtics, Chicago Bulls, Monster Jam, Ghost Gaming and more. Zenni has worked with designers and tastemakers on curations and collections, including Chase Stokes, Sam Cassell and George and Claire Kittle. For more information, please visit zenni.com/press.

SOURCE Zenni Optical