Zenni Optical Teams Up with PlayVS as the Official Eyewear Partner

Zenni partners with PlayVS as both the Official Eyewear of PlayVS and the annual PlayVS Cup

LOS ANGELES, March 25, 2025 /PRNewswire/ -- PlayVS, the leading esports platform in North America, today announced a multi-year partnership with Zenni Optical, the world's leading online eyewear retailer. This partnership establishes Zenni as the official eyewear partner of PlayVS, bringing exclusive benefits to PlayVS' esports community.

As part of this collaboration, Zenni will serve as the official eyewear partner of the PlayVS Cup, the annual national esports championship for high school students. The Cup provides top scholastic esports teams from across the country with an opportunity to compete for a national title and earn recognition and awards, including college scholarships. Zenni's partnership will help power scholarship prizes for Cup finalists, furthering PlayVS' dedication to empowering students and supporting their educational and athletic ambitions. These scholarships not only aid with alleviating financial strain, but also highlight esports as a viable pathway to academic and professional success.

Zenni's eyewear will also be included in the prize packages that PlayVS Cup champions and PlayVS Awards winners receive, providing students with high quality eyewear to complement their gaming performance. Additionally, Zenni will offer members of the PlayVS community exclusive discounts on eyewear.

"We are excited to partner with PlayVS and expand our ongoing support of the gaming and esports community," said Robb Chiarini, Head of Partnerships, Licensing, & Events at Zenni Optical. "Empowering a dedicated high school esports program that not only will generate awareness around the importance of eye health to a new generation of gamers but also support their academic pursuits is such an amazing opportunity for Zenni to partner with."

Through this partnership, Zenni will also be integrated into PlayVS' content series, Road to the PlayVS Cup, a set of videos showcasing different esports programs across the nation as they compete to earn a spot in the PlayVS Cup.

"Partnering with Zenni is a natural fit for us as we continue to grow the high school esports community," said Jon Chapman, CEO of PlayVS. "Zenni shares our commitment to supporting students in both esports and academics. By joining forces with Zenni, we're empowering students with scholarships and enabling them to partake in healthy competition to foster their esports careers. We're excited to work together and bring Zenni's eyewear to our community of gamers."

This partnership between PlayVS and Zenni marks a new chapter in providing essential resources and rewards for high school esports athletes. By helping fund scholarships and providing top-tier eyewear solutions and exclusive discounts, Zenni is enhancing the player experience, ensuring that the next generation of esports athletes has the tools they need to excel.

About PlayVS
PlayVS (pronounced Play Versus) is North America's leading scholastic esports platform, on a mission to unlock the many benefits of esports for players everywhere. PlayVS offers a single community in which players, coaches, educators and parents come together to compete, connect and grow through the power of esports. PlayVS is the official high school esports partner to the NFHS Network, the Special Olympics, and state and regional organizations in the U.S. and Canada that offer officially sanctioned scholastic esports leagues. To learn more about PlayVS, visit https://playvs.com/.

About Zenni
Zenni pioneered the online eyewear industry in 2003 with a mission to make eyewear affordable and accessible to everyone. Based in the San Francisco Bay Area, Zenni offers adults and children the freedom to express their personality through a large collection of high-quality prescription, non-prescription and protective glasses and sunglasses curated with a sense of fashion and dynamic style. With complete prescription pairs starting at under $10, the company has brought massive price disruption to the traditional retail model. With over 51 million frames sold worldwide, Zenni is proud to be the Official Eyewear of the San Francisco 49ers, Boston Celtics, Chicago Bulls, Monster Jam, Ghost Gaming, TSM and more. Zenni has worked with designers and tastemakers on curations and collections, including Chase Stokes, Jrue Holiday, Sam Cassell and George and Claire Kittle. For more information, please visit zenni.com/press.

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SOURCE PlayVS