Zesty Paws® expands into feline wellbeing with launch of its first-ever calming cat diffuser

Combining vet-formulated expertise with patent-pending nebulizing technology, the diffuser helps cats feel calm and secure – offering pet parents a new standard in feline wellbeing

ORLANDO, Fla., Oct. 13, 2025 /PRNewswire/ -- Zesty Paws^® is entering the feline wellbeing space with the launch of its first calming diffuser for cats. Featuring patent-pending nebulizing technology, this breakthrough innovation marks a significant step forward for the brand in bringing science-led solutions to pets and their parents. In partnership with Petco, a premier name in the pet retail industry, the brand will launch the diffuser nationwide in over 1,300 stores and on Petco.com.

Expertly formulated with veterinarians, the new Zesty Paws^® Calming Diffuser is designed to gently release pheromones that mimic cats' natural signals, creating a soothing environment that helps reduce stress-driven behaviors such as scratching, spraying, and over-grooming. Utilizing smart mist technology, the diffuser covers up to 1,000 square feet* for optimal dispersion anywhere in your home. The relaxing orchid scent provides a subtle cue that the diffuser is working, while the natural, drug-free formula safely emits the mist without heat.

Pheromones are scents that animals use to communicate with each other within species. They are released by animals through different specialized glands in the body. Pheromones can be sent by cats by rubbing their heads on objects around the house, scratching or clawing at items, urine spraying to mark areas and bumping heads. The Zesty Paws^® Calming Diffuser mimics the feline facial pheromone (F3) to help cats feel secure, safe, and soothed at home.

"We're thrilled to introduce our very first cat pheromone diffuser – a science-backed innovation designed to help cats feel calm, safe, and truly at ease in their home environment. For pet parents, that means more harmony, less stress, and the joy of seeing their cats thrive every day," says Akash Bedi, CEO for North America at H&H Group (parent company of Zesty Paws). "This launch marks an exciting milestone for Zesty Paws, expanding beyond our award-winning supplement range to bring even more holistic wellbeing solutions to pets and their families."

For more information about the Zesty Paws^® Calming Diffuser, visit https://www.petco.com/shop/en/petcostore/product/zesty-paws-starter-kit-cat-calming-diffuser.

About Zesty Paws^®

At Zesty Paws^®, we are wellness nerds with a non-stop obsession for pet health – meaning we do the research, sweat the small stuff and skip the junk. The result? Bite-Sized. Pet Science.™ As an award-winning pet supplement brand beloved by besties and trusted by pet parents, helping pets live a Zestful life is more than just a promise, it's our science-driven method for everything we do. Zesty Paws is also a member of the National Animal Supplement Council (NASC) and proudly displays the NASC Quality Seal on its products. For more information about Zesty Paws^®, you can visit ZestyPaws.com or follow along on social media on our Instagram, Facebook, or TikTok.

*Dispersion range may vary based on your home's size, layout, and airflow conditions.
**Cat Diffuser. In-home usage study with 235 respondents, conducted June 2025.

SOURCE Zesty Paws