Zeta Interactive Announces 2010 Milestone Achievements; Begins 2011 as Leader in Digital Marketing Industry

NEW YORK, Jan. 31, 2011 /PRNewswire/ -- Zeta Interactive, a leading full-service digital marketing agency, today announced several of the company's milestone achievements in 2010. After announcing record-setting growth and building impressive momentum since its launch in 2007, Zeta Interactive has solidified its presence as a pioneer in the digital marketing landscape, reaching new heights in 2010.

Among the most notable milestones that Zeta Interactive has achieved over the past year include:

• Client growth:  since January 2010, Zeta Interactive has added many premier customers to its growing client roster of world-class organizations across several vertical industries, including Boardroom Inc., Bushnell Outdoor Products, PartyLite, and Starr Companies.  The agency also has continued to execute on cutting edge digital campaigns for its long-standing customers such as TurboTax, Century 21, Live Nation, and others.
• Senior leadership expansion: Zeta Interactive continued to assemble a leadership team of the best and brightest leaders in the digital marketing industry, naming several new executives to its senior management roster. The company also expanded operations and significantly increased its digital services team, ensuring exceptional results and ongoing client successes.
• Synergy Series launch: the company received an overwhelmingly positive response to the launch of its regular Synergy Series webinars, which is dedicated to helping marketers develop new integrated digital strategies to achieve maximum ROI.
• New platform releases and innovation: the company launched a series of new technologies and upgrades to existing proprietary platforms, including its award-winning Zeta Mail platform, which now serves as the "hub" of integrated outbound communications across email, mobile and social campaigns for Zeta clients.
• Zeta Buzz Awards:  This year's Zeta Buzz Awards initiative follows the success of the 2008 and 2009 award programs, where dozens of winners were announced, and categories were covered by hundreds of leading media outlets, including Brandweek, Fortune, Reuters, Wall Street Journal, CNBC, and several others. The 2010 Zeta Buzz Awards include more categories and nominees than ever before.

2010 was also highlighted by several industry awards and recognitions for Zeta Interactive. The company was named a leader in email marketing by Forrester Research, receiving perfect scores in over 20 categories. Additionally, Zeta's executive team, led by CEO Al DiGuido, was sought after to speak at the most prestigious events and conferences focusing on a wide range of digital marketing topics, including the IAB Mixx Conference, eM+C's All About Email, Gridley & Co. Marketing Conference, DM Days 2010, San Diego Interactive Marketing Day, DPAC 2010 and eTail East.

The company also continued to become a household name in media outlets throughout the world, being featured in thousands of media outlets, ranging from leading business media to influential marketing and advertising trade media to special interest publications from all types of industries. The company has also been covered regularly by the Wall Street Journal, Brandweek, US News & World Report, Internet Retailer, and its executives have authored highly-acclaimed bylines for influential media outlets such as Advertising Age, AdWeek, DM News, and others.  

"We are proud of great progress during 2010 in strengthening our industry leading platform of integrated marketing services and technology," said Al DiGuido, Zeta Interactive CEO. "We continue to be encouraged and excited about the number of new clients we are winning that are validating our integrated business model.  Zeta Interactive continues to establish its leadership as the only truly digital marketing services agency that provides our customers with the full suite of technology platforms and value added services so necessary in executing effective digital strategies in the market today. We look forward to 2011 as a year where the growing market understanding of the power of digital strategy optimization will fuel our growth."

For more information on Zeta Interactive, go to www.zetainteractive.com, or follow the company on Facebook, LinkedIn or Twitter.

About Zeta Interactive

Zeta Interactive is a full-service digital marketing agency offering a wide range of services—from email and search marketing, to Web site development, creative services, social media marketing and mining, and more.  The agency is a Google AdWords qualified company, and has been named among the top digital agencies in the U.S. by Advertising Age, as well as a leader in the email marketing sector by Forrester Research and among the best technology organizations in the world according to Tech Awards Circle.

A leading provider of integrated, interactive services, Zeta Interactive helps marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs.  The company's specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers—cost effectively and efficiently—by leveraging customer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels.  The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.

Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Florida, Idaho, Nevada, New Jersey, Texas, and India. The company serves more than 200 clients currently, including such world-class companies as Live Nation and Sony Electronics Inc.  For more information please visit: www.zetainteractive.com.  

SOURCE Zeta Interactive