NEW YORK, Oct. 1 /PRNewswire/ -- Zeta Interactive, a leading full-service digital marketing agency, today announced the appointment of Sloan Seymour to the position of Senior Vice President of New Business Development. In his new role with Zeta Interactive, Seymour will oversee the company's high-performance business development team, develop sales and new business strategies, and expand upon the superior customer service and client growth that has defined the company since its launch in 2007.
Seymour joins Zeta Interactive with more than 20 years of sales and business management experience in a wide range of B-to-B and B-to-C sectors, and has a proven track record of building online media and marketing companies and partnering with leading brands to help them grow their business.
In his most recent position as Senior Vice President of Marchex, Inc., Seymour contributed to the company's rapid growth in online and call based marketing solutions. Prior to his tenure at Marchex, Seymour was responsible for business strategy and sales initiatives as President of Ziff-Davis Enterprise where he led the transformation from a traditional publisher to a leader in digital media and marketing services. Seymour has launched, built or led many leading technology media brands and services including eWeek, Web Buyers Guide, PC Magazine, Baseline and CIOInsight while working with leading brands to accomplish their business goals.
"Sloan has been at the cutting edge of innovation and business strategy development across the entire media spectrum for more than two decades," said Al DiGuido, CEO of Zeta Interactive. "His experience, passion and work ethic will prove to be invaluable for our customers, many of whom rely on us to provide a level of insight and strategic thinking that helps them to derive maximum ROI from their cross-channel digital marketing campaigns."
This announcement follows the tremendous momentum Zeta Interactive has achieved over the past year. The company earned the prestigious recognition of being named a leader in the email marketing industry by Forrester Research, as well as winning a Tech Awards Circle honor for its groundbreaking Zeta Mail 5.0 technology platform. Zeta Interactive also released an enhanced version of its highly acclaimed Zeta Buzz social media mining technology, which has been recognized by thousands of media outlets since the beginning of the year. Additionally, the company has added several other industry leaders to its executive management team, including naming Sangram Kachwaha the Vice President of Digital Services.
For more information on Zeta Interactive, go to www.zetainteractive.com, or follow the company on Facebook, LinkedIn or Twitter.
About Zeta Interactive
Zeta Interactive is a full-service digital marketing agency offering a wide range of services -- from email and search marketing, to Web site development, creative services, social media marketing and mining, and more. According to the 2008 Advertising Age Digital Agency Report, the company is currently ranked among the Top 50 digital agencies in the U.S. and 25th among U.S. Search Agencies.
Zeta Interactive is a leading provider of integrated, interactive services that help marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs. The company's specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers -- cost effectively and efficiently -- by leveraging customer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels. The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.
Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Florida, Idaho, Nevada, New Jersey, Texas, Rhode Island and India. The company serves more than 200 clients currently, including such world-class companies as Time Inc. and Sony Electronics Inc. For more information please visit: www.zetainteractive.com.
SOURCE Zeta Interactive