Zeta Interactive Announces New Position, Adds Dr. Jeffry Nimeroff As Chief Information Officer

Global Big Data, Customer Acquisition and CRM Company Adds Newly Created CIO Role to Accelerate Growth

Mar 14, 2014, 10:00 ET from Zeta Interactive

NEW YORK, March 14, 2014 /PRNewswire/ -- Zeta Interactive, the Customer Lifecycle Marketing Platform company, announced today the hiring of Dr. Jeffry Nimeroff as Chief Information Officer, a new role for Zeta. Nimeroff previously served as Head of Technology Solutions at GSI Commerce, as well as a technology leadership role at eBay, Inc. Nimeroff also served as an Adjunct Professor of Computer and Information Science at University of Pennsylvania, where he received his PhD in Computer Science.

In his role as Zeta Interactive CIO, Nimeroff will report directly to CEO David A. Steinberg. His scope will include: overseeing enterprise technology; harmonizing technologies across Zeta's business units; driving repeatable, scalable processes in product management, project execution, and technical delivery; managing integration of new acquisitions, and architecting the next generation of Zeta's customer lifecycle marketing platform. He will be based in Zeta's NYC headquarters and work closely with the company's tech Centers of Excellence in Silicon Valley and Hyderabad.

"This hire is another critical step in Zeta Interactive's trajectory to be the leader in the Big Data, Customer Acquisition and CRM sectors," says David A. Steinberg, CEO of Zeta Interactive. "As we looked at our growth plans against our capabilities, we determined that we needed an Enterprise Tech leader to complement our divisional tech leads in order to achieve our ambitious goals. Achieving our vision to be the premiere Customer Lifecycle Marketing platform company requires us to attract the top talent in the space.  We are thrilled to bring aboard someone with Jeff's pedigree and skill set to Zeta."

The addition of Nimeroff comes at a time of massive growth for Zeta Interactive, which was named one of Forbes' 50 Most Promising Companies in America in January. Within the past year, the company has acquired the Boston-based marketing automation platform provider, ClickSquared, and the Actions division of Adchemy Inc, including its patented web marketing platform.

"I'm joining the company at an exciting time," says the new CIO, Jeffry Nimeroff. "David and his team have built a fascinating company that is on the cusp of doing some very special things.  I look forward to working with David and the management team to capture synergies from the recent acquisitions, help drive operational improvements, and play a key role in setting the long-term vision of the business as it takes its Customer Lifecycle Marketing platform to the next level."

About Zeta Interactive:
Zeta Interactive is a Customer Lifecycle Marketing platform company that integrates data, technology and marketing services to help leading brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta Interactive has rapidly grown into a recognized leader in the emerging Big Data and Customer Lifecycle Marketing sectors. The company's set of Data, Email, Social, Display, Search and Mobile solutions are used globally by hundreds of Middle Market and Fortune 500 brands. With over 500 employees worldwide, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, London, and Hyderabad, India, and additional offices in Boulder, CO; Tampa, FL; Washington, D.C.; Boston, MA; Scottsdale, AZ; Duluth, GA; Madrid, Amsterdam, Middlesbrough and Bristol, UK.

SOURCE Zeta Interactive