Zeta Interactive Announces Winners of Second Annual 'Zeta Buzz Awards'

NEW YORK, Jan. 12 /PRNewswire/ -- Zeta Interactive, a leading full-service digital marketing agency, today announced the winners of the second annual 'Zeta Buzz Awards'.  The winners represent more than 20 categories of the most talked about brands, public figures, places and events that have dominated the social media conversation over the past year and achieved the highest "buzz rating" from Zeta Interactive's social media mining tool, Zeta Buzz.

The buzz rating is determined by using Zeta Interactive's Zeta Buzz technology, a social media mining tool that instantly taps into the more than 150 million blogs, message boards and online communities within the Internet's social media landscape to provide real-time insight into consumer opinions on any topic, brand, personality or issue. By measuring the volume of posts generated by a specific topic and factoring in the positive or negative tone of those posts, Zeta Buzz is able to assign a numerical rating to a certain subject, and rank it within its vertical market.

Zeta Buzz Award winners for 2009 include:

• Top CEO of 2009
  • Winner: Steve Jobs, Apple
• Best Brand of 2009
  • Winner: Microsoft
• Best Ad Campaign of 2009
  • Winner: Snickers "Snacklish" campaign
• Top Celebrity of 2009
  • Winner: Michael Jackson
• Best Social Media Site of 2009
  • Winner: LinkedIn
• Best Retail Store of 2009
  • Winner: Target
• Best Auto Brand of 2009
  • Winner: Honda
• Best Mobile Brand of 2009
  • Winner: Blackberry
• Best Banks / Financial Institutions of 2009
  • Winner: Chase (JP Morgan Chase)
• Best Luxury Fashion Brand of 2009
  • Winner: Dolce & Gabbana

A complete list of Zeta Buzz Award winners and runners-up from other categories like: Top Travel Destination, Top Musical Artist, Top Political Scandal, Top Athlete, Top Sports Team, Top TV Show, Best Sports Apparel Brand, Best Pharma Brand, and more is available by visiting: http://www.zetainteractive.com/buzz_awards.

"2009 was a historic year filled with momentous events," said Al DiGuido, CEO of Zeta Interactive. "With record numbers of consumers taking to the web to express their opinions, being named a Zeta Buzz Award winner is an important achievement, and demonstrates a brand's ability to resonate with their customers in the new digital age."

Zeta Interactive has used the Zeta Buzz technology for several years to measure buzz surrounding popular current event topics and social trends, most recently including: the ongoing Tiger Woods scandal, the financial crisis, sports and entertainment events, holiday shopping patterns, and many other topics of public interest. A growing number of organizations rely on the technology to better understand their customer needs, garner consumer feedback, and collect vital competitive intelligence to help drive decisions regarding their brands and products.

"With the rise of social media, individuals are increasingly relying more on each other for information rather than traditional media and marketing outlets," added DiGuido. "This shift of power from big brands and mainstream media to online consumer communities means marketers must closely track a new and growing range of influential online voices through listening platforms such as Zeta Buzz. Insight gained from this data will better connect marketers with their customers and help steer future marketing strategies, messaging and overall business planning."

For more information on Zeta Interactive, including a full listing of company locations, clients and executives, please visit: www.zetainteractive.com.

About Zeta Interactive

Zeta Interactive is a full-service digital marketing agency offering a wide range of services—from email and search marketing, to Web site development, creative services, social media marketing and mining, and more.  The company was recognized as a market Leader in the 2009 Forrester Wave Report on Email Service Providers and has been named among the Top 50 digital agencies in the U.S. and 25th among U.S. Search Agencies by Advertising Age.  

A leading provider of integrated, interactive services, Zeta Interactive helps marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs.  The company's specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers—cost effectively and efficiently—by leveraging customer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels.  The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.

Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Florida, Idaho, Nevada, New Jersey, Texas, Rhode Island and India. For more information please visit: www.zetainteractive.com.  

SOURCE Zeta Interactive