NEW YORK and PALM DESERT, Calif., Feb. 22, 2011 /PRNewswire/ -- Zeta Interactive, a leading full-service digital marketing agency, today announced it will serve as chair of the Email Summit and a co-host of an Interactive Roundtable with Sony at the Search Summit during eTail West 2011, which takes place from February 22 to February 25, in Palm Desert, CA.
eTail's Email Marketing Day has become one of the most prominent events in the digital industry, bringing together hundreds of marketers from leading retail brands to gain valuable insights into the latest trends and strategies that are shaping the decisions they make in the email space. Throughout the event, the Zeta Interactive team will be providing opening remarks, moderating panel discussions among retail industry executives, and introducing guest speakers and presenters from dozens of leading retail brands.
Zeta Interactive will also host a roundtable at the event's Search Summit. Michael McVeigh, VP of Strategic Services and SEM will serve as co-host of an interactive roundtable alongside Brandon Bunker, Senior Manager of Web Analytics at Sony. McVeigh and Bunker will lead a series of discussions with other retailers on the importance and effectiveness of Landing Page Optimization.
Additionally, Zeta Interactive will be running a first-of-its-kind promotion during the event. Brand executives in attendance are invited to stop by Zeta Interactive's booth #37-38, and participate in a special performance-based offering around the company's digital publishing solution and platform, Zeta Next Page. With this promotion, Zeta Interactive is offering the opportunity for these brands to transform their catalogues and promotional content into dynamic, digital publications. The Zeta Interactive team will handle the entire development of the project - from strategy to design to deployment - at a performance-only based cost to the brand.
"We are thrilled to be serving as chair of eTail's Email Summit for the second consecutive year as well as moderating a roundtable at the event's Search Summit Day," said Al DiGuido, CEO of Zeta Interactive. "The event has become a gathering ground for the world's most influential retail brands to craft their digital marketing strategies, and we look forward to providing these marketers with valuable insights and recommendations that will help them achieve maximum ROI on their cross-channel digital campaigns."
About Zeta Interactive
Zeta Interactive is a full-service digital marketing agency offering a wide range of services—from email and search marketing, to Web site development, creative services, social media marketing and mining, and more. The agency is a Google AdWords qualified company, and has been named among the top digital agencies in the U.S. by Advertising Age, as well as a leader in the email marketing sector by Forrester Research and among the best technology organizations in the world according to Tech Awards Circle.
A leading provider of integrated, interactive services, Zeta Interactive helps marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs. The company's specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers—cost effectively and efficiently—by leveraging customer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels. The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.
Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Florida, Idaho, Nevada, New Jersey, and India. The company serves more than 200 clients currently, including such world-class companies as Sony Electronics Inc. and CENTURY 21. For more information please visit: www.zetainteractive.com.
SOURCE Zeta Interactive