Zeta Interactive Debuts 'Synergy Series' Webinars to Help Businesses Integrate their Digital Marketing Initiatives

NEW YORK, April 14 /PRNewswire/ -- Zeta Interactive, a leading full-service, digital marketing agency, last week launched its "Synergy Series," a group of webinars focused on helping marketers craft strategies to leverage multiple marketing channels in concert to achieve greater-than-the-sum-of-its-parts results.  The first event, which took place on April 7th, focused on email marketing and social media synergies and featured Forrester Research's Shar VanBoskirk, a well-known figure in the digital arena and leading expert on how businesses can leverage interactive technologies to drive sales and deepen customer relationships.  Feedback from the event has been outstanding, with the webinar presentation now available for download.  

The "Synergy Series" concept was hatched as a result of Zeta Interactive executives meeting with countless marketers struggling with their multi-channel marketing efforts.  With today's marketers managing more interactive channels than ever—from email, paid and organic search, to social media, mobile and more—it has become increasingly difficult to work across siloed teams and disparate technologies to develop synchronized, seamless campaign strategies.  But a well-planned, integrated, multi-channel strategy can have a sizable impact on customer acquisition, retention and profitability.  Thus, the "Synergy Series" was met with great enthusiasm, with over 400 marketers registering for last week's event.  

Entitled "Email and Social Media: Joining Forces to Drive Customer Acquisition and Deepen Engagement," the inaugural webinar focused on how marketers can leverage both email and social media channels  in unison to strengthen customer relationships and grow their subscriber lists. Among the topics covered:

• The business benefits of integrating email and social media
• How to integrate social media into email programs to deepen customer relationships
• How to leverage email tactics in social media marketing to grow subscriber databases
• Strategies to measure success

"Organizations today continue to treat marketing in silo's," said Al DiGuido, CEO of Zeta Interactive.  "They employ a separate strategy for their email programs, another for their search programs, another for their social media marketing, and so on.  The end result is that they miss the forest for the trees discerning what is or isn't working, how to allocate budgets and how channels can be leveraged in concert to achieve a business goal—whether it is customer acquisition, retention, loyalty, or another specific objective.  With the launch of the 'Synergy Series,' Zeta Interactive will help marketers bridge the gap and show them how to maximize their results across all channels."

The launch of the "Synergy Series" continues to build on the momentum Zeta Interactive has achieved over the past year. The agency has expanded its client roster by more than 50 leading customers across the world in the past year alone, and increased its staff to over 300 employees.  The company also achieved the prestigious recognition from Forrester Research as a leader in the email marketing sector.

For more information on Zeta Interactive, including a full listing of company locations, clients and executives, please visit: www.zetainteractive.com.

About Zeta Interactive

Zeta Interactive is a full-service digital marketing agency offering a wide range of services—from email and search marketing, to Web site development, creative services, social media marketing and mining, and more.  The company has been named among the Top 50 digital agencies in the U.S. and 25th among U.S. Search Agencies by Advertising Age.  

A leading provider of integrated, interactive services, Zeta Interactive helps marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs.  The company's specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers—cost effectively and efficiently—by leveraging customer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels.  The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.

Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Florida, Idaho, Nevada, New Jersey, Texas, and India. The company serves more than 200 clients currently, including such world-class companies as Live Nation and Sony Electronics Inc.  For more information please visit: www.zetainteractive.com.  

SOURCE Zeta Interactive