Zeta Interactive Launches 2nd Annual Zeta Cares Initiative; Helping to Bring Charities into the Digital Age

NEW YORK, July 26, 2011 /PRNewswire/ -- Zeta Interactive, a leading full-service digital marketing agency, today announced the launch of the 2nd annual Zeta Cares program, an initiative that provides charitable organizations with email marketing services at no cost. The goal of Zeta Cares is to help these charities raise awareness for their causes and to attract donors, sponsors and volunteers.

This year's program, which is now open for entry at www.zetacares.com, invites non-profits of all types to apply for email marketing assistance from Zeta Interactive at no charge.  As part of the entry process, charities are asked to complete a form that gathers information about their programs.  

Once the entry process is completed, the Zeta Cares Committee, chaired by Zeta Interactive CEO Al DiGuido and several other senior Zeta Interactive executives, will select the appropriate charity and begin working with the organization to create their new digital presence. The winning organization will receive free email marketing services from Zeta Interactive's expert email marketing team for a period of one year. Deadline for applications is September 12, 2011 and Zeta Interactive will announce the charity it has selected to support soon after.

This year's launch follows the successful completion of Zeta Interactive's 2010 inaugural program, in which Houston, Texas-based Friday Harbour, was selected as the charter member of Zeta Cares. Working closely with Friday Harbour -- which is focused on serving cancer patients and their families -- the Zeta Interactive team managed to accomplish several goals for the charity, including providing easy access to housing for cancer patients and their families, inviting supporters and sponsors to make quick and easy connections to Friday Harbour donation initiatives and communicating the Friday Harbour story in a mindful, yet innovative fashion.

"In the first year of our Zeta Cares program we were able to see first-hand the power and difference that a strong digital presence can have on charities today, many of which are struggling to find the resources they so desperately need to keep their mission and vision alive," said Al DiGuido, CEO of Zeta Interactive and longtime philanthropist himself, as the founder of Al's Angels. "As we launch the 2nd annual version of this initiative, our goal is to continue helping those who help others by providing our email marketing services at no cost so these organizations can build awareness and drive funds for their causes."

Send an email to [email protected] with any questions and for more information on Zeta Interactive, including a full listing of company locations, clients and executives, please visit: www.zetainteractive.com.  

About Zeta Interactive

Zeta Interactive is a full-service digital marketing agency offering a wide range of services—from email and search marketing, to Web site development, creative services, social media marketing and mining, and more.  The agency is a Google AdWords qualified company, and has been named a leader in the email marketing sector by Forrester Research and among the best technology organizations in the world according to Tech Awards Circle.

A leading provider of integrated, interactive services, Zeta Interactive helps marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs.  The company's specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers—cost effectively and efficiently—by leveraging customer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels.  The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.

Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Idaho, Nevada, New Jersey, and India. The company serves more than 200 clients currently, including such world-class companies as Century 21, Intuit and Sony.  For more information please visit: www.zetainteractive.com.  

Media Contact:
Matt Rizzetta
North 6th Agency, Inc.
212-334-9754
[email protected]

SOURCE Zeta Interactive