Zeta Interactive Launches Innovative 'Simply Savings' Digital Coupon Initiative

NEW YORK, Sept. 22 /PRNewswire/ -- Zeta Interactive, a leading full-service digital marketing agency, today announced the launch of its nationwide "Simply Savings" digital coupon initiative through its highly acclaimed digital publishing and email marketing platform, Zeta Next Page.

The program, which was developed in partnership with leading direct response marketing company Take5 Solutions, represents a new approach to digital coupon assembly and distribution.  "Simply Savings" is the first in a series of "eSavers" that will ultimately enable retailers to push email communications with relevant coupons and online offers into the inboxes of interested consumers.  This proactive push strategy puts offers directly in front of consumers, so they don't need to wade through myriads of irrelevant and random offers on various web sites.

Zeta Interactive developed a comprehensive audience targeting strategy, ensuring retailers can provide their prospective consumers with offers that fit their specific interests and shopping habits. Among the audience targeting strategies included in the program were income-based, demographic, geographic, and several others.

Additionally, the Zeta Interactive team integrated an advanced customer analytics platform into the program. With this platform, retailers will have the ability to analyze unparalleled customer engagement metrics, allowing them to fully understand the actions taken by each customer as a result of the promotional initiative.  Such data and insights is critical in refining the relevance of subsequent messaging and offers.

"As consumer buying habits continue to shift drastically away from print coupons and into the digital landscape, it is essential for marketers to understand exactly how to target and engage with their audience online," said Al DiGuido, CEO of Zeta Interactive. "With the launch of the "Simply Savings" digital coupon program on our Zeta Next Page platform, we are bringing an entirely new level of strategies, insights and analytical data to retail marketers, ensuring that they can reach their consumers and improve ROI on the digital platform."

This announcement follows the steady momentum that Zeta Interactive has achieved as a pioneer in the digital couponing space since the launch of its EFSI solution for Zeta Next Page earlier this year. Since the launch of the solution, Zeta Interactive has executed on several successful digital couponing programs, enabling retailers and CPG manufacturers to transform their legacy print coupon offers, newspaper  inserts and circulars into dynamic digital units.  

Among the features included in Zeta Interactive's EFSI solution on the Zeta Next Page platform are:

• Design and development: Zeta Interactive can design, produce and develop content customized to each marketer's promotional initiative.
• Customizable audience targeting: Zeta Interactive's EFSI solution enables marketers to compile specific customer lists and target their audience on an inbox-by-inbox basis, based on customer interests, demographic information, purchasing behavior, and geo targets.
• Delivery assurance guarantee: Through effective targeting, Zeta Interactive's EFSI solution will focus on reaching 100% deliverability into the inboxes of each marketer's target customers.
• Customer analytics platform: with its new EFSI solution, Zeta Interactive will provide marketers with unparalleled customer engagement metrics, allowing them to fully understand and analyze the actions taken by each customer as a result of the promotional initiative.  Such data and insights is critical in refining the relevance of subsequent messaging and offers.
• Flexible emailing options: Marketers can leverage the new Zeta Interactive EFSI in as targeted or as broad a manner as their promotional campaign calls for; including, seasonal inserts which will be delivered to broad US household lists, customized regional coupons delivered to a very targeted demographic and/or location, and several others.

For more information on Zeta Interactive, including a full listing of company locations, clients and executives, please visit: www.zetainteractive.com.

About Zeta Interactive

Zeta Interactive is a full-service digital marketing agency offering a wide range of services—from email and search marketing, to Web site development, creative services, social media marketing and mining, and more.  The company has been named among the Top 50 digital agencies in the U.S. and 25th among U.S. Search Agencies by Advertising Age.

A leading provider of integrated, interactive services, Zeta Interactive helps marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs.  The company's specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers—cost effectively and efficiently—by leveraging customer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels.  The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.

Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Florida, Idaho, Nevada, New Jersey, Texas, Rhode Island and India. The company serves more than 200 clients currently, including such world-class companies as Live Nation and Sony Electronics Inc.  For more information please visit: www.zetainteractive.com.  

About Take 5

Take 5 Solutions, LLC is an integrated direct response marketing company and data compiler, providing a comprehensive array of services and marketing solutions under one roof. With a powerful database of 204MM permission-based emails, 290MM postal records and 170MM cell phone numbers, Take 5 Solutions offers an answer to its clients' customer retention and acquisition needs in today's competitive market. For more information about our company and what we do, please go to: www.take5s.com.

SOURCE Zeta Interactive