Zeta Interactive Named to Gartner's Magic Quadrant for Multichannel Campaign Management for Third Consecutive Year
Fast-Growing Unicorn One of 10 Global Companies Evaluated in Two Magic Quadrant Reports for Marketing Tech
Apr 26, 2016, 09:00 ET
NEW YORK, April 26, 2016 /PRNewswire/ -- Zeta Interactive, the big data and analytics company whose people-based marketing platform helps several of the world's most recognized brands acquire, retain and grow customers, announced today that it has officially been included in Gartner Inc.'s annual "Magic Quadrant for Multichannel Campaign Management" report, published April 14, 2016 for the third year in a row.
This latest recognition represents the company's second inclusion in a Gartner report in 2016. Earlier this year, Zeta was selected for Gartner "Magic Quadrant for Digital Marketing Hubs" report (January 5, 2016). This citation also comes in the wake of Zeta's citation as an Industry Leader in The Relevancy Ring – ESP Buyer's Guide.
"It is an honor to be included in the 2016 Magic Quadrant report. We believe to be recognized again by the leading analyst in our space is a testament to our unmatched set of assets and capabilities and a reflection that the tremendous work our team of 1,000 professionals across the globe is resonating in the marketplace," said David A. Steinberg, Zeta Interactive Co-Founder and CEO. "2016 will be a pivotal year for Zeta as we look to further invest and innovate in the Zeta Marketing Cloud, the one platform that helps leading brands acquire more customers, keep the ones they have for longer and grow their value."
Headquartered in New York City, with centers of excellence in Boston, Silicon Valley, London and Hyderabad, Zeta was recently ranked #35 in Business Insider's list of Global Unicorns. After passing $200 million in revenue in 2015, Zeta is well-positioned to drive future growth as it brings to life its vision of data-driven, accountable marketing for blue chip marketers.
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About Zeta Interactive:
Zeta is a Data & Analytics company that uses a People-based Marketing Cloud to help leading brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta uses big data, advanced analytics and machine learning to power marketing programs for hundreds of Fortune 1000 and Middle Market brands. The Company's highly-rated technology platform competes with Oracle, IBM, Salesforce and Adobe. With over 1,000 employees worldwide, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India, and 12 additional offices around the globe.
SOURCE Zeta Interactive