Zeta Interactive, Premier Customer Lifecycle Marketing Platform Company, Unveils Zeta Hub™ 1.5
New Features to Marketing Technology Adds Disruptive Capabilities for Data-Driven, Multi-Channel Marketing Campaigns
NEW YORK, May 13, 2015 /PRNewswire/ -- Zeta Interactive, the leader in Customer Lifecycle Marketing, announced today the release of Zeta Hub™ 1.5, the latest upgrade to its award-winning marketing automation platform that powers precision marketing programs for the world's most sophisticated marketers. With new features and functionalities to better enable CMOs to solve their most complex problems, Zeta Hub 1.5 extends and enhances the platform's capabilities.
Zeta Hub 1.5 is the evolution of an innovative platform that was introduced in 2014. The Hub brings together the enterprise-grade, ZetaMail email platform, with superior user interface and tools of an advanced cross-channel marketing automation platform to create a Gartner Magic Quadrant-rated disruptive force in the data-driven marketing sector.
The Zeta Hub 1.5 release includes the following new features and functionalities, designed to help Zeta's clients win in the marketplace:
- Real-time web personalization
- Enhanced predictive modeling
- Better email dynamic content allowing advanced contextual content and targeting
- In-app mobile push capabilities that connect, identify, and interact with customers via apps, online channels and any other web enabled device
- International SMS upgrades and deep integration with Zeta Hub's same top-of-the-line multichannel design workflow
- Quick preview of emails for over 70+ email clients and mobile devices that allows the marketer to spot and fix rendering issues before they hit send
- Improvements to provide access to Zeta's proprietary data and addressable audiences at scale, specifically configured to support the company's advertising and publishing partners for marketing automation, further advancing the lifecycle marketing management in one platform
"The launch of Zeta Hub 1.5 advances our vision to provide the technology and tools to help Fortune 500 and middle-market brands compete and win in this complex, multi-channel digital marketing ecosystem," said David A. Steinberg, Chairman and CEO of Zeta Interactive. "With this upgrade, we aim to deliver the most effective results industry-wide, allowing marketers to maximize the rate of return on their digital marketing spend."
Recognized for the second consecutive year by Gartner Inc.'s annual "Magic Quadrant for Multichannel Campaign Management" report and selected as a Gold Award Winner by the Relevancy Ring, Zeta Hub further validates the Company's unmatched ability to acquire, engage, grow, and retain customers for enterprises.
About Zeta Interactive:
Zeta Interactive is a Customer Lifecycle Marketing platform company that integrates Big Data, proprietary technology and analytics to help leading brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta Interactive has rapidly grown into a recognized leader in the emerging Big Data and Customer Lifecycle Marketing sectors.
The company's set of Data, Email, Social, Display, Search and Mobile solutions are used globally by hundreds of Middle Market and Fortune 500 brands. With over 600 employees worldwide, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, London, and Hyderabad, India, with additional offices in Boston, MA; Boulder, CO; Tampa, FL; Washington, D.C.; Scottsdale, AZ; Middlesbrough and Bristol, UK.
SOURCE Zeta Interactive
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