Zeta Interactive Reports a Banner Year for Company; Poised for Continued Innovation in 2010

Leading full-service interactive marketing agency closes out 2009 achieving several milestones, including technology launches, sales growth, and recognition as an industry leader

Jan 05, 2010, 09:11 ET from Zeta Interactive

NEW YORK, Jan. 5 /PRNewswire/ -- Zeta Interactive, a leading full-service digital marketing agency, today announced the company's impressive achievements throughout the 2009 calendar year.

The past year was highlighted by significant milestone achievements for Zeta Interactive, including the launch of two industry-first technology platforms, earning the prestigious recognition from Forrester Research as a leader in the email marketing sector, signing over 50 new clients, and increasing its year-over-year revenue by over 13 percent last quarter. Among the new clients that Zeta added to its roster were Coldwell Banker and US News and World Report, while the agency continued to provide excellent client service to long-standing customers such as Time Inc., Live Nation and Sony, among others.

Just this past month, Zeta Interactive was named a leader in the 2009 Forrester Wave Report on Email Service Providers, largely due to the launch of their revolutionary email platform, Zeta Mail 5.0. In the influential report, considered the standard of excellence for the industry, Zeta Mail 5.0 received perfect scores in over 20 categories, including: SLA, interface, transactional messaging, data security, campaign automation, creative and analytics services. Proof of the technology's prowess was evident in the company's bottom line as email revenues alone grew 24 percent during 2009 and new email customer acquisitions doubled over the same period.

In addition to recognition from Forrester Research, Zeta Mail was awarded an Honorable Mention as "Best Enterprise Software Product" by Tech Circle Awards, and included among an elite group of technology providers like Hewlett Packard, Rosetta Stone and NetEx. Most significant among Zeta Mail's achievements is its reliability and the unique dedicated set-up that is provided to each client which eliminates costly mail queue delays and downtime issues inherent to other leading platforms. As a result of these features, Zeta Interactive is able to provide an unprecedented uptime guarantee of 99.5 percent or customers do not pay for delivery in the affected month. In fact, Zeta Interactive has experienced no platform downtime in over four years.

The past year also saw the Zeta Interactive brand become a household name in media outlets throughout the world, helping the company solidify its presence as a force in the digital marketing industry. Zeta Interactive was included in news stories by hundreds of different media entities, ranging from national business publications to advertising and marketing trade magazines to consumer and lifestyle publications, and hundreds of other vertical media outlets. Zeta Interactive's CEO Al DiGuido became a recognizable figure on the broadcast circuit, appearing regularly on major cable networks providing expert commentary on consumer trends and breaking news in the marketing industry.

Other groundbreaking products and initiatives which Zeta Interactive introduced in 2009 included:

  • Zeta Next Page, an innovative digital publishing product that enables companies to transition their print collateral into more cost-effective, measurable and interactive digital solutions
  • Zeta Cares, a program providing select non-profit organizations with digital marketing services free of charge

The past year also marked the second annual Zeta Buzz Awards program, which leverages Zeta Interactive's in-house social media mining technology to determine the most buzzworthy brands, products and people of the past year. The awards were an overwhelming success and received recognition in the most prestigious media circles in the world, including the Wall Street Journal, Fortune, Brandweek, AdWeek, Reuters, Yahoo! News, and many others.

"The achievements of this past year are a testament to the tremendous dedication, intelligence and superior customer service provided by Zeta Interactive on a daily basis," said Al DiGuido, CEO of Zeta Interactive. "Marketers were faced with a tremendous amount of pressure this year and we were able to thrive under this pressure to help them drive measurable results despite the economic challenges they were up against. In 2010, we will continue to execute on our vision of creating the first fully-integrated digital marketing organization, and set the industry standard for driving first-class customer service and measurable results for our customers."

Some other notable achievements that the company achieved throughout the year included:

  • Market Insight: Zeta issued a number of in-depth white papers and research reports meant to provide market insight and thought leadership on topics such as email marketing solutions, print vs. digital media, and more
  • Speaking events: Zeta executives were recognized by leading event panelists as innovators in the digital marketing sector, and were invited to speak at several events such as: the eM+C Virtual Conference, Pace University Lecture Series, Kaufman Brothers panel and JEGI Digital Media Conference
  • Industry awards: Zeta earned industry awards as a pioneer in the digital services space, including being named honorable mention for "Best Enterprise Software Product" by Tech Awards Circle, among an elite group of technology providers including HP, Rosetta Stone and NetEx.
  • Global expansion: The company expanded operations to India and increased its staff to more than 300 employees worldwide, adding the brightest minds in the digital marketing and technology sector to its workforce

For a full listing of media coverage during 2009, please visit: www.zetainteractive.com/press/media_coverage.aspx.

For more information on Zeta Interactive, including a full listing of company locations, clients and executives, please visit: www.zetainteractive.com.

About Zeta Interactive

Zeta Interactive is a full-service digital marketing agency offering a wide range of services--from email and search marketing, to Web site development, creative services, social media marketing and mining, and more. The company has been named among the Top 50 digital agencies in the U.S. and 25th among U.S. Search Agencies by Advertising Age.

A leading provider of integrated, interactive services, Zeta Interactive helps marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs. The company's specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers--cost effectively and efficiently--by leveraging customer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels. The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.

Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Florida, Idaho, Nevada, New Jersey, Texas, Rhode Island and India. For more information please visit: www.zetainteractive.com.

SOURCE Zeta Interactive