Zeta Interactive Selected as a Red Herring Top 100 North America Winner

NEW YORK, May 28, 2014 /PRNewswire/ -- Zeta Interactive, the leader in Customer Lifecycle Marketing, announced today it has been named as a winner of the Red Herring Top 100 North America award. This prestigious honor distinguishes the leading private companies from North America, celebrating these startups' innovations and technologies across their respective industries.

This award is yet another recognition of Zeta's emergence as a major player in the fast-growing Big Data/Marketing Tech space. Earlier in 2014, the Company was named as one of Forbes' 50 Most Promising Companies in America. Zeta, which has grown rapidly in the past year, is unmatched in its ability to acquire, engage, grow and retain customers for leading brands.

"This award is a major accomplishment for our team at Zeta Interactive," said David A. Steinberg, Zeta Interactive co-founder and CEO. "This recognition speaks volumes to the great work we are doing every day for some of the world's most important brands. I am so thrilled to have such great people driving the Zeta vision and helping us to grow into not only what we are today, but also what we expect to be tomorrow."

Red Herring Top 100 America enlists outstanding entrepreneurs and promising companies. It selects 100 award winners from among the approximately 3,000 tech startups financed each year in the US and Canada. Since 1996, Red Herring has kept tabs on these up-and-comers. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, Marin Software, Palo Alto Networks and eBay would change the way we live and work. 

"In 2014, selecting the top 100 achievers was by no means a small feat," said Alex Vieux, publisher and CEO of Red Herring. "In fact, we had the toughest time in years because so many entrepreneurs had crossed significant milestones so early. But after much thought, rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across North America to the top 100 winners. We believe Zeta Interactive embodies the vision, drive and innovation that define a successful entrepreneurial venture. Zeta Interactive should be proud of its accomplishment, as the competition was very strong."

Red Herring's editorial staff evaluated companies on both quantitative and qualitative criteria, such as financial performance, technological innovation and intellectual property, management quality, business model, customer footprint and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the "buzz" and make the list a valuable instrument of discovery and advocacy for the most promising new business models in North America.

About Zeta Interactive:
Zeta Interactive is a Customer Lifecycle Marketing platform company that integrates Big Data, proprietary technology and analytics to help leading brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta Interactive has rapidly grown into a recognized leader in the emerging Big Data and Customer Lifecycle Marketing sectors. In 2014, Zeta Interactive was named as one of Forbes' 50 Most Promising Companies in America. The company's set of Data, Email, Social, Display, Search and Mobile solutions are used globally by hundreds of Middle Market and Fortune 500 brands. With over 500 employees worldwide, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, London, and Hyderabad, India, and additional offices in Boulder, CO; Tampa, FL; Washington, D.C.; Boston, MA; Scottsdale, AZ; Duluth, GA; Middlesbrough and Bristol, UK.

SOURCE Zeta Interactive