Zeta Interactive Selects Friday Harbour for Zeta Cares Initiative; Provides Charity with Digital Marketing Services Free of Charge

Leading interactive agency working with Texas-based organization to help patients and families battling cancer

Jan 26, 2010, 08:31 ET from Zeta Interactive

NEW YORK, Jan. 26 /PRNewswire/ -- Zeta Interactive, a leading full-service digital marketing agency, today announced they have selected Friday Harbour, a Texas-based non-profit organization focused on serving cancer patients and their families, to be the first member of the Zeta Cares initiative. Zeta Cares is a program that provides charitable organizations with digital marketing services at no cost – including web site development, email marketing, paid/organic search marketing and social media marketing – to help raise awareness for their causes and to attract donors, sponsors, volunteers, etc., particularly in this challenging economy

Over the past few months, the Zeta Cares Committee, chaired by Zeta Interactive CEO Al DiGuido, COO Anthony Onesto and several other senior executives, carefully reviewed the charities that applied to be part of the program. Friday Harbour was selected due to the organization's dedicated efforts to alleviate the strain imposed on those fighting cancer by offering lodging options for families, caregivers and friends of patients.

By working with Zeta Interactive, Friday Harbour's marketing efforts will be brought into the new digital age of philanthropy and the organization will be gaining cutting edge digital marketing services that:

  • Provides easy access for cancer patients seeking solutions for their housing needs
  • Invites supporters and sponsors to make quick and easy connections to our needs
  • Tells the Friday Harbour story in a mindful, yet innovative fashion
  • Provides interactive capabilities allowing for instant reaction and response

"Organizations like Friday Harbour are making a significant impact on the lives of people suffering from cancer and we could not imagine a more suitable selection to the Zeta Cares Initiative," said Al DiGuido, CEO of Zeta Interactive and longtime philanthropist himself, as the founder of Al's Angels. "This new age of communications demands technology that allows for an interactive experience. The digital marketing services that we are providing Friday Harbour will make it easier and more cost-effective to build awareness for their program and attract donors and volunteers."

Friday Harbour works exclusively with The University of Texas M. D. Anderson Cancer Center and Texas Children's Cancer Center in Houston, Texas. The organization's mission is to provide a rest stop for those individuals who tirelessly accompany their loved ones to and from medical facilities for extensive treatment.  

"When you combine the spirit and passion of Friday Harbour with the drive and skills of Zeta Cares, Houston's cancer patient community will feel hope, discover peace of mind and share in a cutting edge charitable program that is surely to change one life at a time," said Brian Hall, President of Friday Harbour.

Additional charities are encouraged to apply for future admission to the Zeta Cares program by visiting, www.zetacares.com. More information will be available soon after work is completed with Friday Harbour and the program is also expected to expand to India where the company has an office in Hyderabad.

About Zeta Interactive

Zeta Interactive is a full-service digital marketing agency offering a wide range of services—from email and search marketing, to Web site development, creative services, social media marketing and mining, and more.  The company was recognized as a market Leader in the 2009 Forrester Wave Report on Email Service Providers and has been named among the Top 50 digital agencies in the U.S. and 25th among U.S. Search Agencies by Advertising Age.  

A leading provider of integrated, interactive services, Zeta Interactive helps marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs.  The company's specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers—cost effectively and efficiently—by leveraging customer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels.  The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.

Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Florida, Idaho, New Jersey, Texas and India. For more information please visit: www.zetainteractive.com.  

About Friday Harbour

Friday Harbour is a local Non-Profit organization that is focused on serving patients and their family members or friends receiving medical treatment at The University of Texas M. D. Anderson Cancer Center or Texas Children's Cancer Center in Houston, Texas.  

The organization's mission is to provide a rest stop for those individuals who tirelessly accompany their loved ones to & from medical facilities for extensive treatment.  By offering a provisional lodging option, Friday Harbour hopes to bring some solace to these devoted companions, ease the load of care giving, and help restore the mind, body, and spirit for the journey ahead.  For more information, please visit: http://fridayharbour.org/.

SOURCE Zeta Interactive