Zeta Interactive to Release Weekly Presidential Election Digital Performance Report

NEW YORK, Nov. 1, 2011 /PRNewswire/ -- With the 2012 Presidential election one year away, Zeta Interactive, a full-service, integrated digital marketing agency combining industry-leading talents and creative strategies with innovative channel solutions, today announced the release of its weekly Zeta Interactive Presidential Election Digital Performance Report.

The report, which will be released each Monday leading up to the election, will include comprehensive reporting and real-time analysis tracking each candidate's performance across the online landscape. By combining its understanding of key online channels with a set of monitoring tools, Zeta Interactive will measure the effectiveness of each candidate's efforts across email, search and social media, and then assign a score to rank each candidate's overall digital performance.

"As we've seen since the previous Presidential election campaign, establishing a strong online presence is critical as each candidate seeks to engage with their community of potential supporters, and ultimately, secure votes," said Al DiGuido, CEO of Zeta Interactive. "By leveraging our own digital insights  and analytical capabilities, we are able to constantly keep our finger on the pulse of each candidate's online performance and track where they stand in comparison to the other nominees as the race for the Presidency heats up."  

In advance of its public release, the report has already generated a great deal of attention among the nation's most influential political media outlets and pundits. Over the past few months alone, Zeta's political reporting has been featured on CNN, Wall Street Journal Radio, and US News and World Report, among others.

For all media inquiries, please contact [email protected], and for all non-media inquiries please contact [email protected].

About Zeta Interactive

Zeta Interactive is an integrated digital marketing agency offering a wide range of services—from email and search marketing, to Web site development, creative services, social media marketing and mining, and more.  The agency is a Google AdWords qualified company, and has been named a leader in the email marketing sector by Forrester Research and among the best technology organizations in the world according to Tech Awards Circle.

A leading provider of integrated, interactive services, Zeta Interactive helps marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs.  The company's specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers—cost effectively and efficiently—by leveraging customer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels.  The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.

Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Idaho, Nevada, New Jersey, and India. The company serves more than 200 clients currently, including such world-class companies as Century 21, Intuit and Sony.  For more information please visit: www.zetainteractive.com.  

Media Contact:
Matt Rizzetta
North 6th Agency, Inc.  
212-334-9753
[email protected]

SOURCE Zeta Interactive