NEW YORK, Jan. 28, 2014 /PRNewswire/ -- The Relevancy Ring, the innovative digital marketing research firm founded by renowned analyst, David Daniels, has released its 2014 ESP Buyers Guide. Daniels, regarded as one of the leading ESP experts based on his years of experience with Jupiter and Forrester, has published the most comprehensive review of the industry since 2012.
In the report, The Relevancy Ring compared Zeta Mail to other 'enterprise' companies including Acxiom Digital Impact, Epsilon, ExactTarget, Experian's Cheetahmail and InfoGroup's YesMail. Zeta Mail, the crown jewel of Zeta Interactive's Customer Life-Cycle platform ranked very highly; claiming first or second in six of the ten key attributes measured by The Relevancy Ring. Free excerpts of the report are available in the inaugural issue of The Marketer Quarterly, a digital magazine focused the connected marketer.
"The Relevancy Ring's report provides further confirmation that the massive investment we've put into making Zeta Mail the leading ESP platform have paid off," said David A. Steinberg, Chairman and CEO of Zeta Interactive. "When we acquired Zeta in 2012, we doubled down on the email business. This top ranking from a category expert like David Daniels, combined with some big client wins in 2013, demonstrates that we are able to compete and win against anyone in the business."
Daniels notes: "Zeta Interactive offers a comprehensive tool, particularly for those needing customizable reporting and dashboards. Clients benefit from Zeta's cost effective service rates and large services staff. A common theme with Zeta clients was effusive praise for all aspects of their service."
"This recognition is a testament to the hard work our team has put into the product," says Anil Krishnan, Executive Vice President of Zeta Interactive and Head of its email unit. "But it's also a validation of our 'email first' strategy we've put in place under David Steinberg's leadership."
Last week, Zeta's acquired of ClickSquared and its Hub cross-channel campaign management platform. Moving forward, Zeta Mail will be integrated with the Hub to create the first true Customer Life-Cycle platform.
About Zeta Interactive:
Zeta Interactive is a Big Data, Customer Acquisition and CRM company that integrates data, technology and marketing services to help leading brands acquire, engage and retain customers. Founded by David A. Steinberg and John Sculley, former CEO of Apple Computer and Pepsi-Cola, in 2007, Zeta Interactive has rapidly grown into a recognized leader in the emerging Big Data space. The company's set of Data, Email, Display, Social, Search and Mobile solutions are used by blue-chip clients such as American Express, The Travelers Companies, T-Mobile, US Airways and Barclays in the US and UK markets. With more than 500 employees worldwide, the company is headquartered in New York City, with offices in Silicon Valley, London, and Hyderabad, India. Zeta was named by Forbes as "One of America's 50 Most Promising Private Companies" in 2014. For more information, please visit: www.zetainteractive.com
SOURCE Zeta Interactive