NEW YORK, April 21, 2011 /PRNewswire/ -- Ziff Davis Enterprise, a leader in innovative enterprise IT media and engagement solutions, has launched a one-of-a-kind video blog series on eWeek.com. Sponsored by Hewlett Packard, the goal of the video blog is to provide SMB executives with the technology knowledge they need to manage and grow their business. The video blog series focuses on new media strategies and their business uses, mainly social media and video as a platform.
"The HP sponsored video blog is a great example of melding content, video and new social networking technology," said Eric Lundquist, Senior-Vice President of Editorial. "We enlisted a digital studio exclusively for this project, and are able to bring in experts via Skype and use a TriCaster to allow viewers to participate via video call-in, Twitter and phone. In the end, as always, it is all about the content but in this case we are able to bring together business experts from wherever they may be located."
The leading edge technology that makes up this series combines content, video and new social networking tools. The video content itself is platform agnostic – it can be viewed from the blog, in syndicated units across all Ziff Davis Enterprise sites, within a newly launched multi-media overlay unit, and via all mobile and tablet devices. All instances of the videos/players include native ability for users to share via email and social media platforms, as well as syndicate across the web via embeddable tags.
The 36-part series launched in late March and will run through December 2011. To date, the video blog has featured guest speakers such as Steve Garfield, video expert and author of "Get Seen"; Frank Ohlhorst, SMB Technology expert; and Paul Gillin, Social media expert and author of "Social Marketing to Business Customers." To view and engage with this series, please visit http://blogs.eweek.com/bizadvisor/.
About Ziff Davis Enterprise, Inc.:
Ziff Davis Enterprise, Inc. is B2B technology's trusted information resource. Millions of technology buyers rely on our brands – including eWEEK, Baseline, CIO Insight, Channel Insider, WebBuyersGuide.com, TechDirect, and the Developer Shed network – for relevant, objective content to identify the right solutions for their organizations. Over 300 technology companies, from industry giants to emerging start-ups, rely on our contextual content, marketing, and audience development expertise to compress sales cycles and lower their go-to-market costs. Ziff Davis Enterprise has proven marketing solutions for branding, engagement, and events. Products include print and online advertising, multi-media sponsorships, content syndication and lead generation, eSeminars, Digital Universities, face-to-face events, and custom media and marketing services. Ziff Davis Enterprise has a global database of 5.5 million users representing an unparalleled community of business and technology professionals, developers, and the channel. Visit www.ziffdavisenterprise.com or follow on Twitter @ZDEMarketing.
SOURCE Ziff Davis Enterprise, Inc.