Zillow Launches New Technology to Help Renters Move During COVID-19
Lease uploader and online signing tools round out digital suite of services like 3D Home Tours, unlimited applications for one low fee and rent payment portal to support online rental transaction
SEATTLE, April 28, 2020 /PRNewswire/ -- Renters can now search, find, apply for and lease a home digitally, all from the safety and comfort of their home and all through Zillow Rentals.
Zillow's new lease upload and online signing tools are now available nationwide on Zillow Rental Manager. It allows landlords to quickly upload an existing lease form and send it to their tenant to review and sign electronically. This innovation is another puzzle piece in creating a seamless, one-stop online rental transaction.
"Zillow is reimagining real estate to make it easier than ever for people to move from one home to the next, whether they're buying, selling, financing or renting," said Douglas Pope, Zillow's VP of Rentals Product Teams. "That mission has never been more important, and it's the reason we're providing these free tools to landlords and property managers to help renters who still need to move but can't complete the transaction in person."
Lease upload and online signing tools arrive as rental shoppers signal they're eager to return their focus to their search for a new home. Rental visit traffic to Zillow is currently 5% above Zillow's pre-COVID expectations, rebounding in April after rental shopper visits were 26% lower than expected in March.
From start to finish, here's how renters can lease a new home from their couch through Zillow's platform:
- Find their next home: Renters can search for their next rental home on Zillow, Trulia, and HotPads, which combine to form the largest rental marketplace in the industry.
- Go on a virtual tour: Some listings offer renters an immersive experience of a home through a Zillow 3D Home tour. Zillow 3D Home is a free iPhone app that allows landlords and property managers to capture and upload a virtual tour of a unit and integrate that tour into their rental listing on Zillow. In March, Zillow Rentals saw a 533% increase in the creation of 3D Home tours for rentals over February, and single family rental listings (homes with less than 50 units) with a 3D tour attracted 40% more visitors and drove 50% more saves compared to listings without a tour.
- Apply online: For a flat fee, renters can submit one application through Zillow and use it with an unlimited number of participating properties within 30 days. The online application includes a credit report and background check. Renters can also offer additional context and explanation for any negative items on their rental and credit history.
- Sign a digital lease: Through lease uploader and online signing technology, the renter and landlord can complete the lease signing process quickly and easily without ever needing to meet in person. These tools are free for landlords and property managers who use Zillow Rental Manager.
- Pay rent online: Landlords and property managers can collect security deposits, rent and utilities payments, through Zillow Rental Manager. Renters can choose the payment type - ACH transfer, debit or credit - that best fits their needs and set up automatic payments.
According to Zillow research, a vast majority of renters (84%) were already using online resources when searching for their new home prior to the pandemic, and many preferred the convenience of digital tools.
Most renters (58%) said they would prefer applying for a rental online and 42% would prefer signing a lease digitally. Nearly half (47%) said they wished more listings offered virtual tours. It suggests while the current climate may speed up the adoption of these new technologies, consumer demand will keep them in place going forward.
About Zillow
Zillow® is transforming how people buy, sell, rent and finance homes by creating seamless real estate transactions for today's on-demand consumer. Zillow is the leading real estate and rental marketplace and a trusted source for data, inspiration and knowledge among both consumers and real estate professionals.
Zillow's proprietary data, technology and industry partnerships put Zillow at nearly every major point of the home shopping experience, helping consumers search for and get into their new home faster. Zillow now offers a fully integrated home shopping experience that includes access to for sale and rental listings, Zillow Offers®, which provides a new, hassle-free way to buy and sell eligible homes directly through Zillow; and Zillow Home Loans, Zillow's affiliated lender that provides an easy way to receive mortgage pre-approvals and financing. Zillow Premier Agent instantly connects buyers and sellers with its network of real estate professionals to help guide them through the home shopping process. For renters, Zillow's innovations are streamlining the way people search, tour, apply and pay rent for leased properties.
In addition to Zillow.com, Zillow operates the most popular suite of mobile real estate apps, with more than two dozen apps across all major platforms. Launched in 2006, Zillow is owned and operated by Zillow Group, Inc. (NASDAQ:Z and ZG) and headquartered in Seattle.
Zillow and Zillow Offers are registered trademarks of Zillow, Inc.
SOURCE Zillow
Share this article