LOS ANGELES, June 27, 2013 /PRNewswire/ -- ZING Vodka (www.ZINGvodka.com) is excited to announce its partnership with award-winning entertainer Chris Brown, naming him Creative Director for the premium liquor brand. The newly established partnership combines Brown's innovative talents and influence on pop culture with the Maloof family's longstanding history and success in the spirits business.
In the company's first year of operation, it debuted in Las Vegas, followed by Los Angeles, and is now aggressively opening markets across the country reaching out as far as New York City. Chris Brown's role at ZING Vodka as the Creative Director will include conceptualizing and directing creative assets, marketing campaigns, and consulting the evolution of the brand's product line. In addition, Brown will serve as an active ambassador complementing the ongoing general marketing efforts of the company.
"My partners and I met up with Chris in Las Vegas last year and introduced him to ZING Vodka. He instantly reacted to the smooth qualities of the product, especially the aroma and taste of the Red Velvet, and creative packaging of the LED bottles," explains Steve Ferraro, co-founder of Maloof Ventures. "The organic vibe from this initial meeting inspired everyone to explore a partnership that has resulted in Chris taking on the role of Creative Director which we are thrilled about."
The creative packaging that attracted Brown to the innovative brand is its unique hexagonal shape and sophisticated LED bottle. Beyond the inventive packaging, ZING Vodka also offers quality taste, unparalleled in smoothness including its premiere flavor, ZING Red Velvet.
"The LED light in the bottle reinforces ZING Vodka's underlying message of excitement and opulence," states ZING Vodka CEO Michael Farbenblum.
The premium vodka can be found in select retailers in limited markets throughout the country for an everyday price of $24.99. For more information and where to buy ZING Vodka, please visit www.ZINGvodka.com.
About ZING® Vodka
For the Maloofs, family and tradition are everything.
When the latest generation decided to grow its long established footprint in the spirits industry, it was only natural to select a brand with which they could marry their collective entrepreneurial expertise with their family experience.Growing up, the family's kitchen was a very special place where the Maloof siblings would watch their mother bake treats for every occasion. One of her specialties was red velvet cake, which was often served on her children's birthdays. With these happy, nostalgic occasions in mind, the Maloofs decided upon a red velvet flavor to launch ZING and carry forward this special tradition in a new way.
ZING Vodka is made in Rochester, New York from a blend of corn and wheat and quadruple-distilled and subjected to rigorous filtration to ensure essential purity bottled at 80-proof. ZING Red Velvet embodies the ultimate indulgent drinking experience, combining premium vodka with the rich taste of red velvet. The crystal clear spirit has a lightweight body and a cherry and vanilla nose with light cocoa notes with the flavor of red velvet cake plus a welcome 70-proof.
The unique bottle design boasts sophisticated LED technology that illuminates the bottle with just one touch. In addition to the LED light embedded at the base of the bottle, ZING's high energy brand is reinforced through its unique hexagonal shaped bottle, which features high end chrome accents.
ZING Vodka is available in a 750mL for both the pure ZING Super Premium Vodka and ZING Red Velvet.
ZING® Vodka and ZING® Red Velvet
ZING IS A REGISTERED TRADEMARK. ZING HOLDINGS, LLC, STAMFORD, CT. VODKA 40% ALC. BY VOLUME; RED VELVET, VODKA WITH ARTIFICIAL FLAVOR, 35% ALC. BY VOLUME - DISTILLED FROM GRAIN.
SOURCE ZING Vodka