RACINE, Wis., April, 26, 2011 /PRNewswire/ -- Today's moms have less time on their hands than ever before (1). According to research, 71 percent of all mothers with children under the age of 18 juggle responsibilities in the workforce and on the home front. However, spending time with family at the dinner table over a home cooked meal – as opposed to eating an expensive meal out – is still a high priority for many moms, with more than half reporting they currently spend more time cooking dinner for their families now than they did last year (2). To help busy families maximize their resources, save time and money and get more out of their meals, Ziploc® Brand is introducing a new storage option: Ziploc® VersaGlass™ Containers. Now families can store, heat and serve – all in one container.
As the latest innovation from Ziploc® Brand, the food and home storage solution families trust, Ziploc® VersaGlass™ Containers are designed to go from the fridge, to the microwave or oven – at temperatures up to 400 degrees Fahrenheit – straight to the dinner table. These durable containers are made from tempered glass, which is 50 percent stronger than non-tempered glass.* Additionally, Ziploc® VersaGlass™ Containers feature a multipurpose, long-lasting and reusable design with a secure seal to keep food fresh.
"SC Johnson knows how important it is for families to enjoy meals together, particularly in today's hectic world where finding quality time can be a challenge," said Kelly M. Semrau, Senior Vice President, Global Public Affairs, Communication and Sustainability. "Ziploc® VersaGlass™ Containers are just one way of showing SC Johnson's commitment to making life easier for busy families by helping them spend more time together at the dinner table."
Ziploc® VersaGlass™ Containers are dishwasher-safe and available in six budget-friendly sizes, ranging from $4.19 - $8.99, or in a variety pack of three containers for $17.99. From the small round container, perfect for storing dips, to the large square container, great for reheating a casserole, Ziploc® VersaGlass™ Containers offer a variety of sizes to help families get more out of each meal:
Ziploc® VersaGlass™ Container Sizes
- Small Round, 1 1/2 cups
- Tall Round, 3 cups
- Small Rectangle, 2 cups
- Medium Rectangle, 5 1/2 cups
- Medium Square, 4 cups
- Large Square, 8 cups
Ziploc® VersaGlass™ Containers can be purchased online at Ziploc.com or at major retailers nationwide. For more information, visit Ziploc.com, or join the Ziploc community on Facebook at www.facebook.com/ziploc to share healthy recipes and fresh, resourceful ideas.
About Ziploc® Brand Bags and Containers
Ziploc® Brand Bags and Containers provide smart, quality solutions that help moms get more out of the things they do every day for their families. Ziploc® Brand celebrates the magnificent moments of mom, her expertise and brilliant ideas that keep households running smoothly, by offering a variety of options for food and home storage solutions. Ziploc® Brand products are available in grocery, mass merchandise and drug stores nationwide.
*Based on resistance to thermal shock
- Marketing to Moms, Mintel (February 2011)
- Women 21 to 54, Iconoculture (March 2011)
SC Johnson is a family-owned and managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, and pest control. It markets such well-known brands as GLADE®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, and MR. MUSCLE®. The 125-year old company, with more than $8 billion in sales, employs approximately 12,000 people globally and sells products in virtually every country around the world. www.scjohnson.com