"This digital transformation is a game-changer for Zippy's," said Kevin Yim, Vice President of Marketing & Communications at Zippy's. "Our partnership with Bottle Rocket has not only delivered a superior ordering experience but has also laid a flexible, future-proof foundation for our digital growth. This transformation will significantly enhance customer satisfaction, streamline operations, and ultimately drive our business forward by making it easier and more enjoyable for everyone to connect with Zippy's, whether they're ordering a Zip Pac or our famous chili."
The upgrade represents a pivotal step in Zippy's commitment to advancing restaurant technology and improving the overall customer journey. Recognizing the growing dominance of online orders, Zippy's partnered with Bottle Rocket for end-to-end expertise in user experience (UX), visual design, and platform development. The goal: to streamline ordering while authentically integrating Zippy's iconic brand and its deep connection to the Hawaii community.
"Our approach centered on understanding Zippy's unique brand, operational needs, and, critically, their customers' expectations," said Matt Smith, EVP, Client Engagement & Growth at Bottle Rocket. "By focusing on intuitive UX, engaging design, and a flexible MACH-based architecture, we've crafted a digital ordering platform that extends the Zippy's experience directly into customers' hands. We anticipate increased order values as customers discover the expanded ease and breadth of options available online, a trend Zippy's is already observing."
The new platform empowers customers to order their favorite local comfort foods faster and more conveniently online, via their phones, or in-store. Key enhancements include:
- Faster Checkout: Streamlined process with fewer steps.
- Flexible Ordering: Order breakfast items for the next day, anytime.
- Enhanced Visuals: More food images for easier selection.
- Live Order Tracking: Real-time updates and wait times.
- Integrated Loyalty: Support for loyalty programs and exclusive digital deals.
- Fresh Interface: Redesigned for intuitive navigation and a modern feel.
This collaboration underscores Bottle Rocket's dedication to empowering beloved brands with transformative digital solutions that boost customer engagement and operational excellence. The new Zippy's online ordering experience is live now on their app and at.zippys.com.
About Bottle Rocket
Bottle Rocket is a full-service digital transformation partner that brings together visionary thinking and technical excellence to help you build what's next. With a global network of over 1,100 customer-focused crafters and specialists, we mobilize talent and resources in unique ways to ensure excellence and rapid value delivery at scale. From digital experiences to enterprise platforms, we align strategy with execution to solve meaningful challenges, accelerate transformation, and create lasting impact. Our comprehensive services span both Enterprise and Experience Transformation. Learn more at bottlerocketstudios.com or reach out at [email protected].
About Zippy's Restaurants
Brothers Francis and Charles Higa founded Zippy's Restaurants more than 58 years ago on South King Street in urban Honolulu. With twenty-five locations across Oahu, Maui, Hawaii Island, and Las Vegas, Zippy's is a beloved island institution. Its first location outside of Hawaii opened in October 2023 in Las Vegas, Nevada. Zippy's is a unique three-in-one concept: locations are a combination of fast-casual take-out service; a casual full-service dine-in restaurant; and a convenient retail bakery. Many Zippy's locations are open until late at night, serving the comfort foods of Hawaii in a family-friendly atmosphere.
Media Contact: Jana Boone [email protected]
SOURCE Bottle Rocket
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