Zondervan Launches 11-11-11 Facebook Promotion for Popular NIV eBook Titles

Nov 11, 2011, 14:07 ET from Zondervan

GRAND RAPIDS, Mich., Nov. 11, 2011 /PRNewswire/ -- With the holiday shopping season fast approaching, Zondervan, the world's largest Bible publisher, is offering consumers an unprecedented Facebook promotion for many of its top NIV titles. Zondervan's 11-11-11 eBook program offers consumers 11 days to purchase a three title bundle from 11 different NIV Bible eBooks for just $11.97.

The 11-day pre-holiday promotion will run from 11.11.11 - 11.21.11 and gives customers up to 80 percent off 11 of Zondervan's most popular NIV eBook titles, including the Busy Mom's Bible, Celebrate Recovery Bible, Renew Bible, and Faith Action Study Bible, to name a few.  Customers can purchase the eBook bundles for themselves or as gifts through Amazon Kindle.  The eBooks are compatible with all popular e-Reader devices including the nook, Amazon Kindle, iTunes, and Christianbook.com.  

"It was one year ago that we first made the text of the updated NIV Bible available online to overwhelming support from consumers.  We wanted to find a way to say thank you for that support and we think the 11-11-11 promotion is a great way to do that," said Chip Brown, Zondervan's senior vice president and publisher for Bibles.  "This offer is a way for NIV enthusiasts to load up their iPads and smartphones with other NIV eBook titles, as well as for new readers to engage in the Bible at a low cost.  Available titles, like the Busy Mom's Bible or the Family Reading Bible, would also make a great holiday gift for friends and family. All 11 titles featured will help people understand and apply the Bible to their daily lives."

Each of the 11 titles features the updated text of the bestselling NIV Bible, which was released online in November 2010, with the first print titles hitting stores earlier this year.  The updated NIV eBook first released last December and quickly became Zondervan's fastest-selling Bible ever in print and digital and an instant best-seller.

To learn more about Zondervan's 11-11-11 Facebook promotion, visit the NIV's Facebook page -- www.facebook.com/NIVBible -- to view, purchase and download the three-Bible bundles for $11.97.  

About Zondervan Bibles

Zondervan is the world's leading Bible publisher. With a vision to see more people engaging the Bible more, Zondervan offers bestselling study, devotional, reference, text, audio, software, and digital Bibles designed to inspire readers at every age and each stage of life. Zondervan holds exclusive North American publishing rights to the New International Version (NIV). The most popular modern-English translation of the Bible, the NIV has more than 400 million copies in print worldwide. Zondervan also publishes Bibles in the KJV (King James Version), NIrV (New International Reader's Version), NRSV (New Revised Standard Version), NASB (New American Standard Bible), the Amplified Bible, and parallel Bibles featuring The Message. During the past 75 years, Zondervan, a HarperCollins company, has grown to be a global leader in Christian communications through its bestselling Bibles, books, curriculum, children's, and new media products. Visit Zondervan Bibles on the Internet at www.zondervan.com/Bibles.

SOURCE Zondervan