SEATTLE, Nov. 17, 2016 /PRNewswire-USNewswire/ -- Whether it's the classic bedtime story or a warm pair of pajamas, online retailer zulily helps to create special bedtimes 365 days a year. This holiday season zulily is working with some of their boutique and beloved brands to help make bedtimes better for thousands of underprivileged children and youth across the country.
The holiday season means many different things to many people, but the one constant is usually that families spend quality time together, taking a break from their daily routines. For children and teens living in hardship or without a family to bond with, the simplest things can help nurture their spirits and provide them with a sense of comfort that will last long after December ends.
This year, zulily is launching a series of events from Nov. 17 through Dec. 15 to provide children and teens in need with the essentials to help establish and celebrate a holiday nighttime routine of their own. The purchases made on zulily during this time, featuring a "Buy One, Give One" badge will trigger a donation to one of two philanthropic organizations, First Book and Treehouse, dedicated to providing children and teens with essential resources to help establish a stronger sense of routine.
"Since we launched zulily, we've always believed we could provide something special for our customers each and every day. We have developed company-wide philanthropic initiatives that encourage our employees to give back in meaningful ways," said Darrell Cavens, CEO, zulily. "This holiday season, we're sharing our commitment to our customers by partnering with First Book and Treehouse. With every donation to First Book and Treehouse this holiday season, a child can enjoy the simple comfort of being tucked in at bedtime with warm, cozy pajamas and a bedtime story."
First Book, a nonprofit social enterprise that provides new books and other essentials to children in need, truly understands the importance of story time as a way for parents and caregivers to bond with children and develop a love of reading.
"We're so glad we can partner with zulily to provide the comfort of bedtime stories for kids in need," said Kyle Zimmer, CEO of First Book. "We believe all children should have access to the resources they need to succeed in school and thrive after graduation, and often this can all start with the simple joy of a bedtime story."
A simple thing like a new pair of pajamas is not so simple for a child in need, especially those in foster care during the cold winter months. Treehouse, a local neighbor to zulily in Seattle offers a free store where youth in foster care and their caregivers can shop for high quality new and like-new clothing and other essentials. Having a cozy pair of pajamas readily accessible during the holiday season helps kids in foster care experience a warm, cozy night of sleep.
"We are so grateful for zulily's commitment to youth in foster care, many of whom are separated from friends and family for the very first time this holiday season. The simple comfort of receiving new, cozy pajamas will help them rest easier and create a happy holiday memory they will cherish," said Janis Avery, CEO, Treehouse.
In order to make these donations a reality, zulily thanks the generous participating brands who have supported the efforts to help make bedtimes better. Participants include:
Penguin Random House, the world's largest trade book publisher, is dedicated to nourishing a universal passion for reading and fostering the next generation of readers. Penguin Random House is participating as zulily's single source of book donations to make bedtimes better for kids in need this holiday season.
Boxercraft® has been creating affordable, fun and stylish apparel since 1985 and offers a wide selection for the whole family.
EBS Deals offers a wide variety of sleepwear, intimate apparel and activewear for over 12 years under the label Active Club.
International Intimates Inc. is a New York-based manufacturer and importer of high quality and competitively priced ladies intimate apparel and pajamas as well as kids' pajamas and underwear, and have been doing business for over 30 years under the label René Rofé and René Rofé Girl.
Vida Enterprise Corp.is a Los Angeles-based manufacture/import/export/wholesale business specializing in giftable pajamas, undergarments, and winter accessories under the international label Angelina®.
To help spread the holiday spirit this season, visit zulily and look for the "Buy One, Give One" badge highlighting a donating brand, make a purchase, and bring holiday cheer to thousands of children through a donation to First Book and Treehouse.
About zulily, llc
zulily (http://www.zulily.com) is a retailer obsessed with bringing customers special finds at incredible prices every day. zulily features an ever-changing, always delightful collection of clothing, home décor, toys, gifts and more––for the whole family. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Ohio, Nevada and Pennsylvania. zulily has been a wholly-owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA) since October 2015.
About First Book
First Book is a nonprofit social enterprise founded in 1992 that has distributed more than 150 million books and educational resources to programs and schools serving children from low-income families throughout the United States and Canada, which, with more than 275,000 members, is the largest and fastest growing network of educators exclusively serving kids in need. By making new, high-quality books and educational resources available on an ongoing basis, First Book is transforming the lives of children in need and elevating the quality of education. Eligible educators, librarians, program leaders, and others serving children in need can sign up at firstbook.org/register. For more information, please visit firstbook.org or follow the latest news on Facebook and Twitter.
Founded in 1988, Treehouse is Washington's leading nonprofit organization addressing the essential education and enrichment needs of kids in foster care. Treehouse helps 7,000 kids in foster care each year through programs that help them succeed in school, fulfill key material needs, and provide important childhood experiences every child deserves. Treehouse has set an ambitious goal that foster youth in King County will graduate from high school at the same rate as their peers with a plan for their future by 2017. Learn more at treehouseforkids.org.